According to Google, “advertising on Google has no impact on your organic or natural ranking in the search results; the two are completely separate,” and this is crystal clear in the field of digital marketing.
However,
there are lot many opinions which are both contradictory and harmonious-
whether to opt for SEO or
for PPC. Search Engine Optimization is a technique of naturally
ranking high in the organic results and Pay-Per-Click ads are the Sponsored
Links and purchased ads on a Google search to generate quality and relevant web
traffic.
“If done in a right manner, both options SEO and PPC will bring
your website on top of SERPs.”
SEO is a
technique aimed to boost a website ranking to the first page of the major
search engines. SEO is crucial for online businesses. As per proven statistics,
80% of the traffic generated for any website comes from SERPs.
Under the
following scenarios, SEO can be proved highly beneficial for an online business.
1)
When you want to enjoy sustained traffic
2)
When you want to build a brand
3)
When you wish to boost the value of your website
However, SEO
is a natural way to get "Free Clicks,” it does involve a marvelous amount
of work in creating and promoting content. It consumes a huge pact of time and
money.
PPC provides three-dimensional
benefits:
·
The searcher gets the relevant results based on his personal
preferences
·
The advertiser gets to the most potential audience based on their
query
·
The search engine plays the role of a mediator between the
searcher and advertiser and also provides a steady revenue stream through this
relationship
Here, a
search engine algorithm is based on the revenue generated from the advertiser
and the relevance of the advertisement to the searcher. The advertiser pays the
search engine to show its name on the search, the price of which would be based
on Cost
per Click.
Under the
following scenarios, PPC can be proved highly beneficial for an online business.
1)
When instant results are desired
2)
When highly targeted traffic is sought
3)
When you want to promote time-sensitive offer
4)
When you want to rule search results for your keyword group
No doubt it
is evident that PPC ads will not affect website’s organic listings.
Nevertheless, there are still important insights to be achieved by running
pay-per-click campaigns. The position of keyword insight gained through PPC campaigns
will assist you pick better keywords for your SEO strategy.
Are wondering
what should be the right choice for your business, organic search or paid
search? Ideally, you should be doing both.
Ensure you
opt for the perfect blend of SEO and PPC. SEO is a long-term strategy that
requires a lot of time and effort; PPC campaigns can produce a lot of good
leads and exposure right away.
QL Tech is
leading Web Design, Development & Digital Agency, located in Perth. We
recognize marketing as a conventional method that requires time, energy, and
effort for flawless execution. Each and every strategy that we create is
tailored to benefit either the website or the application that we have designed
the same for.
