In a world where majority of business is done online, entrepreneurs are constantly searching new and better ways to promote their products or service on the World Wide Web. However, given the immense competition amongst website fighting to acquire the top spot in search results ranking it is easier said than done. In this matter, SEO Services play a major role.
Now you might be having a slick looking website armed to the teeth with captivating content and awesome videos, but what is the use if the website does not get the right amount of traffic of conversions (converting visitors into paying customers). If that is the case then we advise that you find yourself SEO services provider who will look into your business, modify your site and devise effective strategies to attain your business objective.
SEO services are many types be it a hired resource, a freelancing consultant or even SEO services firm, all of them come specific set of skills to increase your websites page views and search engine ranking. In this article we are to discuss some of crucial qualities that you should look for while hiring a SEO services provider.
So here we Go!!
1. Understanding Goals shows they mean business!!
Before even starting on an SEO project discussion it is important the SEO thoroughly understands your business model and the goal you company wishes to achieve.
As stated by Rand Fishkin CEO & co-founder of SEOMoz:
“Today’s SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they’re marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more. When we disconnect SEO from these other critical practices, we make short-term decisions that can ultimately hurt more than they help.”
Usually consultation session is conducted where the SEO consultant tries to understand your business goals and what is it that you are trying to achieve. Be it focusing on conversions or raising your websites search ranking, or even strengthening your domain authority the SEO should be crystal clear on all your digital marketing strategies.
2. Implementing different SEO Levels
Search engine optimization consists of three elements:
Technical facet: The overall website’s structure, determines whether it would be easy or difficult for the search engines to crawl and index your web page content.
On-page: Optimum usage of contextualized keywords and HTML tags in to promote an increase of search engine web traffic to your site.
Off-page: These include activities involving external websites such as link building through shared content, social bookmarking etc.
To implement a truly successful SEO strategy it is required to implement all three elements in sync with each other, although some might be more prevalent than others. Any SEO expert which of should be knowledgeable on how to use all these digital marketing services and up to what extent they should be applied in the combination while advising you.
There should be understanding of the technical limitations of your business’s website and the SEO expert must be able to articulate to your web developers with regards to these issues, so that they can be minimized. Otherwise if a search engine cannot access all the content on your website, then all your other SEO efforts will be futile.
3. Critical Thinking
One of the major qualities an SEO expert must have is a critical thought process, which is the ability to question anything and everything. Once the SEO is thorough with the overall business, he or she must be able to analyze and deduce valuable insight.
SEO services who can understand 3 of these questions:
• What happened?
• Why “what happened” has happened?
• What we should do about it?
• Why “what happened” has happened?
• What we should do about it?
SEO pros must be able to have an analytical mindset that’s capable of differentiating correlation and causation in order to deduce why a certain SEO strategy is not working and what can be done about it.
4. SEO is practically a marketers Game
Besides the technical know-how, SEO services are basically revolve around marketing tactics hence, understanding the buyer’s perspective is extremely important. An SEO expert must be able to visualize the buyer’s journey and then implement the right SEO strategy that has the most impact.
For instance the website’s content should tailored in such a way that the users see value in your product and bring their business to your brand. Your website should be configured in such a user friendly manner that is easy to navigate, with minimum slowness while directing the users towards conversion.
If your web site doesn’t contain the right content or if it is difficult find or navigate to then the visitor will bounce off your site quickly, affecting its page relevance in the search engine’s ranking.
5. Communication
A major portion of an SEO responsibilities lies towards modifying your website for optimum usage. In order to do they have to converse with various departments (management, graphic designing, developers ets.) to explain to them why a certain change need to be implemented in the most logical and non-confrontational manner.
Since the present condition of the present website is because of the decisions that have already been made. Simply saying all is wrong is going to irk those who have worked on this process already and possibly lead to a negative working environment within your teams.
Which is why an SEO expert should tactfully communicate with all the responsible parties so that the much needed changes get done without a hassle in no time.
6. Knowledge fueled with curiosity.
Whilst knowledge is important, curiosity is crucial too. Search Engine Optimization is an ever evolving process and even when an SEO expert is collaborating with you they should be raising newer trends with you, that may differ to what they originally advised to do. For example “I read and learnt yesterday that this web crawler now works this way, so we should discuss amending our strategy”. Expert SEO services always find alternatives to work around challenges. Having a passion to learn new techniques and a curiosity to apply those demonstrates a clear understanding of your business and that the SEO expert has your business interests at heart.
There it is folks our recommendation on the qualities an SEO experts must have in to serve your business needs efficiently, We hope you find this useful in find the much needed SEO assistance for your business. In case you have any queries please feel free to contact us anytime.
