How to Provide Excellent Customer Services to Improve Customer Experience?

In every business, there are two critical factors that keep an enterprise and a customer relation unbreakable. Customer service and satisfaction are the two most important factors that take place after you convert your visitors into a customer.

Every customer considers getting a good deal from a brand that provides better after sale services to maintain their customer experience.

A customer is quite satisfied when a product or service satisfies his/her needs. If these requirements are not served in the way they should be then your relationship with your customer will not succeed.

If you are the one who is looking to further improve your customer service then here are just one impressive way to satisfy your customers in different aspects.

Let A.I Manage Your Customers

According to Gartner, technologies like chatbots will be handling more than 85% customer interaction until 2020. A chatbot can help in making your customer’s experience better in the below mentioned ways:

• Being a human, you cannot be available for your customers for 24/7 but at the same time, a chatbot can without being distracted.

• A chatbot can resolve issues faster than your support person which will minimise the problem resolution time.

• Chatbots are a perfect example of Artificial Intelligence. So you can easily integrate them with your business website or app that will interact with your customers directly. It can have smooth communication in the absence of your sales representative like a real human

• Artificial Intelligent enabled chatbots can help your customers to get exact knowledge about the product as it extracts info directly from the product page.

• Chatbots are coded robots that do not have any emotions, no human emotions will be affecting them. So, every response to your customers by chatbots will be a polite one.

• The vital part of customer experience is the response time and chatbot being available 24/7 will provide quick response to your customers.

Chatbots are quite intelligent robots that work on Artificial Intelligence which allows it to learn every action of the users through predictive personalisation.

Also Read [ What are the Key Benefits of using Hubspot CRM Services?]

With the help of predictive personalisation, your chatbots can learn from the previous behaviour of your customers and can provide them with the most relevant content before your customer makes any action. This will definitely help you to improve customer service.

Implementation of Artificial Intelligence to your brand’s website and the app can improve your customer service that will lead to maintaining good customer experience.

For more in-dept information, you can simply connect us at QL Tech.

What are the Key Benefits of using Hubspot CRM Services?

What is Hubspot CRM? A Hubspot CRM is outstanding customer interaction approach which is being conducted by 70% of marketers all around the world at present. CRM stands for Customer Relation Management and for the implementation of this approach, a CRM tool is always required.

Basically, a Customer Relationship Management tool allows marketers to stay connected with their potential customers. Not only this, it creates analytical reports, emails, stores customer’s data & purchasing history and much more. These processes are automated, no man labour is required.

A Hubspot CRM tool is quite a productive tool for businesses to build an engaging and enduring relationship with their customers. There are other CRM tools like Infusionsoft and Zoho that provides ultimate results like Hubspot CRM.

However, here we are talking about the usage and the benefits of using Hubspot CRM services.

Let’s explore some interesting benefits that a marketer will get only with Hubspot CRM tool.

Deals With Tasks, Link Contacts And Deals

After you populate your customer’s data with the desired contacts in Hubspot CRM tool, it takes over and completely manages your customers. According to your customer’s action, Hubspot’s CRM automatically chooses the right medium to interact with each customer.

While dealing with records, you can easily set custom filters to check those results which you want to get displayed on the screen.

Seamless Integration of Gmail And Outlook

Hubspot CRM allows marketers to integrate email account like Gmail and Outlook. It becomes quite hectic to write emails for each one of your customers and it also takes a lot of time.

So, to cut down this tension work, Hubspot CRM has its own editor that writes sales friendly emails with the perfect format. You can send CCs, BCCs and it even supports signature blocks.

Share & Track Documents

For security purpose, Hubspot CRM is quite awesome. Because with this, you can not only share the document but can even track it down with ease. You can increase the security if the document has sensitive data by enabling a lockdown option.

In this feature, only the recipients can only open the document by entering their email address. Rather than the recipient, no other person can open the document.

Uncompromised Customisation

This is something unique you will get with Hubspot CRM i.e., unlimited customisation options. The level of customisation this CRM tool is incomparable with the other CRM tools as Hubspot let a marketer customise it according to the business.

Conclusion

Now, you’re quite aware of the unique features and benefits that you only get with Hubspot CRM. So, if your customer base is strong but you are facing challenges in managing them then Hubspot is one of the best CRM tools to choose.

However, not only Hubspot CRM, you can even go with Infusionsoft and Zoho to manage your sales department with ease.

Exploring Marketing automation with QL Tech

All the marketing activities of any business are focussed towards the attainment of two objectives. The first is to attract new prospects & leads towards your brand, while the second one involves dealing with an existing customer to get additional business.

In order to accomplish these objectives, it is crucial for businesses to stay on top of consumer’s mind by ensuring consistent and continuous interactions with them. Some of the most prominent ways to achieve this are by communicating using emails and messages.

However given the customer’s immense awareness and expectations nowadays, these emails or messages need to highly personalised and contextual. If you go about writing each & every mail yourself then it can be very time consuming and takes you away from your main goal which is generating profits for your business.

If you reduce this manual and gain a competitive edge then it’s high time for your brand to take a deep dive into the world of marketing automation.

Marketing Automation and Its Benefits

Marketing automation allows companies to effectively target consumers with automated marketing communication across channels including emails, websites, social media and even text messages.

The technology used for segmented marketing automation is called customer relationship management or CRM, and using tools such as Infusionsoft to eliminate repetitive tasks such as staff workflows and increases the overall marketing efficiency.

Benefits

Both B2B and B2C companies can benefit from Infusionsoft implementation to keep their marketing materials current and delivering it to consumers without over-communicating with those who are less likely to engage with your content.

B2C companies probably have the most to gain from marketing automation CRMs as they can reach greater segments of consumers with highly personalized messages.

Yes admittedly, it does take a bit of effort initially as you’ll have to set up a funnel within the CRM, setting up email sequences at every point of your buyer’s journey and segmenting your user base.

But once the initial hard part is done then you’ll be able to send tens of thousands of highly contextual emails with a button’s click.

We hope you found our take on the marketing automation used and if you require any help in Infusionsoft implementation or any other CRM, please feel free to contact us.

6 Qualities Your Best SEO Services Should Have

In a world where majority of business is done online, entrepreneurs are constantly searching new and better ways to promote their products or service on the World Wide Web. However, given the immense competition amongst website fighting to acquire the top spot in search results ranking it is easier said than done. In this matter, SEO Services play a major role.

Now you might be having a slick looking website armed to the teeth with captivating content and awesome videos, but what is the use if the website does not get the right amount of traffic of conversions (converting visitors into paying customers). If that is the case then we advise that you find yourself SEO services provider who will look into your business, modify your site and devise effective strategies to attain your business objective.

SEO services are many types be it a hired resource, a freelancing consultant or even SEO services firm, all of them come specific set of skills to increase your websites page views and search engine ranking. In this article we are to discuss some of crucial qualities that you should look for while hiring a SEO services provider.

So here we Go!!

1. Understanding Goals shows they mean business!!

Before even starting on an SEO project discussion it is important the SEO thoroughly understands your business model and the goal you company wishes to achieve.

As stated by Rand Fishkin CEO & co-founder of SEOMoz:

“Today’s SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they’re marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more. When we disconnect SEO from these other critical practices, we make short-term decisions that can ultimately hurt more than they help.”

Usually consultation session is conducted where the SEO consultant tries to understand your business goals and what is it that you are trying to achieve. Be it focusing on conversions or raising your websites search ranking, or even strengthening your domain authority the SEO should be crystal clear on all your digital marketing strategies.

2. Implementing different SEO Levels

Search engine optimization consists of three elements:

Technical facet: The overall website’s structure, determines whether it would be easy or difficult for the search engines to crawl and index your web page content.

On-page: Optimum usage of contextualized keywords and HTML tags in to promote an increase of search engine web traffic to your site.

Off-page: These include activities involving external websites such as link building through shared content, social bookmarking etc.

To implement a truly successful SEO strategy it is required to implement all three elements in sync with each other, although some might be more prevalent than others. Any SEO expert which of should be knowledgeable on how to use all these digital marketing services and up to what extent they should be applied in the combination while advising you.

There should be understanding of the technical limitations of your business’s website and the SEO expert must be able to articulate to your web developers with regards to these issues, so that they can be minimized. Otherwise if a search engine cannot access all the content on your website, then all your other SEO efforts will be futile.

3. Critical Thinking

One of the major qualities an SEO expert must have is a critical thought process, which is the ability to question anything and everything. Once the SEO is thorough with the overall business, he or she must be able to analyze and deduce valuable insight.

SEO services who can understand 3 of these questions:

• What happened?
• Why “what happened” has happened?
• What we should do about it?

SEO pros must be able to have an analytical mindset that’s capable of differentiating correlation and causation in order to deduce why a certain SEO strategy is not working and what can be done about it.

4. SEO is practically a marketers Game

Besides the technical know-how, SEO services are basically revolve around marketing tactics hence, understanding the buyer’s perspective is extremely important. An SEO expert must be able to visualize the buyer’s journey and then implement the right SEO strategy that has the most impact.

For instance the website’s content should tailored in such a way that the users see value in your product and bring their business to your brand. Your website should be configured in such a user friendly manner that is easy to navigate, with minimum slowness while directing the users towards conversion.

If your web site doesn’t contain the right content or if it is difficult find or navigate to then the visitor will bounce off your site quickly, affecting its page relevance in the search engine’s ranking.

5. Communication

A major portion of an SEO responsibilities lies towards modifying your website for optimum usage. In order to do they have to converse with various departments (management, graphic designing, developers ets.) to explain to them why a certain change need to be implemented in the most logical and non-confrontational manner.

Since the present condition of the present website is because of the decisions that have already been made. Simply saying all is wrong is going to irk those who have worked on this process already and possibly lead to a negative working environment within your teams.

Which is why an SEO expert should tactfully communicate with all the responsible parties so that the much needed changes get done without a hassle in no time.

6. Knowledge fueled with curiosity.

Whilst knowledge is important, curiosity is crucial too. Search Engine Optimization is an ever evolving process and even when an SEO expert is collaborating with you they should be raising newer trends with you, that may differ to what they originally advised to do. For example “I read and learnt yesterday that this web crawler now works this way, so we should discuss amending our strategy”. Expert SEO services always find alternatives to work around challenges. Having a passion to learn new techniques and a curiosity to apply those demonstrates a clear understanding of your business and that the SEO expert has your business interests at heart.

There it is folks our recommendation on the qualities an SEO experts must have in to serve your business needs efficiently, We hope you find this useful in find the much needed SEO assistance for your business. In case you have any queries please feel free to contact us anytime.