How to Provide Excellent Customer Services to Improve Customer Experience?

In every business, there are two critical factors that keep an enterprise and a customer relation unbreakable. Customer service and satisfaction are the two most important factors that take place after you convert your visitors into a customer.

Every customer considers getting a good deal from a brand that provides better after sale services to maintain their customer experience.

A customer is quite satisfied when a product or service satisfies his/her needs. If these requirements are not served in the way they should be then your relationship with your customer will not succeed.

If you are the one who is looking to further improve your customer service then here are just one impressive way to satisfy your customers in different aspects.

Let A.I Manage Your Customers

According to Gartner, technologies like chatbots will be handling more than 85% customer interaction until 2020. A chatbot can help in making your customer’s experience better in the below mentioned ways:

• Being a human, you cannot be available for your customers for 24/7 but at the same time, a chatbot can without being distracted.

• A chatbot can resolve issues faster than your support person which will minimise the problem resolution time.

• Chatbots are a perfect example of Artificial Intelligence. So you can easily integrate them with your business website or app that will interact with your customers directly. It can have smooth communication in the absence of your sales representative like a real human

• Artificial Intelligent enabled chatbots can help your customers to get exact knowledge about the product as it extracts info directly from the product page.

• Chatbots are coded robots that do not have any emotions, no human emotions will be affecting them. So, every response to your customers by chatbots will be a polite one.

• The vital part of customer experience is the response time and chatbot being available 24/7 will provide quick response to your customers.

Chatbots are quite intelligent robots that work on Artificial Intelligence which allows it to learn every action of the users through predictive personalisation.

Also Read [ What are the Key Benefits of using Hubspot CRM Services?]

With the help of predictive personalisation, your chatbots can learn from the previous behaviour of your customers and can provide them with the most relevant content before your customer makes any action. This will definitely help you to improve customer service.

Implementation of Artificial Intelligence to your brand’s website and the app can improve your customer service that will lead to maintaining good customer experience.

For more in-dept information, you can simply connect us at QL Tech.

What are the Key Benefits of using Hubspot CRM Services?

What is Hubspot CRM? A Hubspot CRM is outstanding customer interaction approach which is being conducted by 70% of marketers all around the world at present. CRM stands for Customer Relation Management and for the implementation of this approach, a CRM tool is always required.

Basically, a Customer Relationship Management tool allows marketers to stay connected with their potential customers. Not only this, it creates analytical reports, emails, stores customer’s data & purchasing history and much more. These processes are automated, no man labour is required.

A Hubspot CRM tool is quite a productive tool for businesses to build an engaging and enduring relationship with their customers. There are other CRM tools like Infusionsoft and Zoho that provides ultimate results like Hubspot CRM.

However, here we are talking about the usage and the benefits of using Hubspot CRM services.

Let’s explore some interesting benefits that a marketer will get only with Hubspot CRM tool.

Deals With Tasks, Link Contacts And Deals

After you populate your customer’s data with the desired contacts in Hubspot CRM tool, it takes over and completely manages your customers. According to your customer’s action, Hubspot’s CRM automatically chooses the right medium to interact with each customer.

While dealing with records, you can easily set custom filters to check those results which you want to get displayed on the screen.

Seamless Integration of Gmail And Outlook

Hubspot CRM allows marketers to integrate email account like Gmail and Outlook. It becomes quite hectic to write emails for each one of your customers and it also takes a lot of time.

So, to cut down this tension work, Hubspot CRM has its own editor that writes sales friendly emails with the perfect format. You can send CCs, BCCs and it even supports signature blocks.

Share & Track Documents

For security purpose, Hubspot CRM is quite awesome. Because with this, you can not only share the document but can even track it down with ease. You can increase the security if the document has sensitive data by enabling a lockdown option.

In this feature, only the recipients can only open the document by entering their email address. Rather than the recipient, no other person can open the document.

Uncompromised Customisation

This is something unique you will get with Hubspot CRM i.e., unlimited customisation options. The level of customisation this CRM tool is incomparable with the other CRM tools as Hubspot let a marketer customise it according to the business.

Conclusion

Now, you’re quite aware of the unique features and benefits that you only get with Hubspot CRM. So, if your customer base is strong but you are facing challenges in managing them then Hubspot is one of the best CRM tools to choose.

However, not only Hubspot CRM, you can even go with Infusionsoft and Zoho to manage your sales department with ease.

Exploring Marketing automation with QL Tech

All the marketing activities of any business are focussed towards the attainment of two objectives. The first is to attract new prospects & leads towards your brand, while the second one involves dealing with an existing customer to get additional business.

In order to accomplish these objectives, it is crucial for businesses to stay on top of consumer’s mind by ensuring consistent and continuous interactions with them. Some of the most prominent ways to achieve this are by communicating using emails and messages.

However given the customer’s immense awareness and expectations nowadays, these emails or messages need to highly personalised and contextual. If you go about writing each & every mail yourself then it can be very time consuming and takes you away from your main goal which is generating profits for your business.

If you reduce this manual and gain a competitive edge then it’s high time for your brand to take a deep dive into the world of marketing automation.

Marketing Automation and Its Benefits

Marketing automation allows companies to effectively target consumers with automated marketing communication across channels including emails, websites, social media and even text messages.

The technology used for segmented marketing automation is called customer relationship management or CRM, and using tools such as Infusionsoft to eliminate repetitive tasks such as staff workflows and increases the overall marketing efficiency.

Benefits

Both B2B and B2C companies can benefit from Infusionsoft implementation to keep their marketing materials current and delivering it to consumers without over-communicating with those who are less likely to engage with your content.

B2C companies probably have the most to gain from marketing automation CRMs as they can reach greater segments of consumers with highly personalized messages.

Yes admittedly, it does take a bit of effort initially as you’ll have to set up a funnel within the CRM, setting up email sequences at every point of your buyer’s journey and segmenting your user base.

But once the initial hard part is done then you’ll be able to send tens of thousands of highly contextual emails with a button’s click.

We hope you found our take on the marketing automation used and if you require any help in Infusionsoft implementation or any other CRM, please feel free to contact us.