All the marketing activities of any business are focussed towards the attainment of two objectives. The first is to attract new prospects & leads towards your brand, while the second one involves dealing with an existing customer to get additional business.
In order to accomplish these objectives, it is crucial for businesses to stay on top of consumer’s mind by ensuring consistent and continuous interactions with them. Some of the most prominent ways to achieve this are by communicating using emails and messages.
However given the customer’s immense awareness and expectations nowadays, these emails or messages need to highly personalised and contextual. If you go about writing each & every mail yourself then it can be very time consuming and takes you away from your main goal which is generating profits for your business.
If you reduce this manual and gain a competitive edge then it’s high time for your brand to take a deep dive into the world of marketing automation.
Marketing automation allows companies to effectively target consumers with automated marketing communication across channels including emails, websites, social media and even text messages.
The technology used for segmented marketing automation is called customer relationship management or CRM, and using tools such as Infusionsoft to eliminate repetitive tasks such as staff workflows and increases the overall marketing efficiency.
Both B2B and B2C companies can benefit from Infusionsoft implementation to keep their marketing materials current and delivering it to consumers without over-communicating with those who are less likely to engage with your content.
B2C companies probably have the most to gain from marketing automation CRMs as they can reach greater segments of consumers with highly personalized messages.
Yes admittedly, it does take a bit of effort initially as you’ll have to set up a funnel within the CRM, setting up email sequences at every point of your buyer’s journey and segmenting your user base.
But once the initial hard part is done then you’ll be able to send tens of thousands of highly contextual emails with a button’s click.
We hope you found our take on the marketing automation used and if you require any help in Infusionsoft implementation or any other CRM, please feel free to contact us.
In order to accomplish these objectives, it is crucial for businesses to stay on top of consumer’s mind by ensuring consistent and continuous interactions with them. Some of the most prominent ways to achieve this are by communicating using emails and messages.
However given the customer’s immense awareness and expectations nowadays, these emails or messages need to highly personalised and contextual. If you go about writing each & every mail yourself then it can be very time consuming and takes you away from your main goal which is generating profits for your business.
If you reduce this manual and gain a competitive edge then it’s high time for your brand to take a deep dive into the world of marketing automation.
Marketing Automation and Its Benefits
The technology used for segmented marketing automation is called customer relationship management or CRM, and using tools such as Infusionsoft to eliminate repetitive tasks such as staff workflows and increases the overall marketing efficiency.
Benefits
B2C companies probably have the most to gain from marketing automation CRMs as they can reach greater segments of consumers with highly personalized messages.
Yes admittedly, it does take a bit of effort initially as you’ll have to set up a funnel within the CRM, setting up email sequences at every point of your buyer’s journey and segmenting your user base.
But once the initial hard part is done then you’ll be able to send tens of thousands of highly contextual emails with a button’s click.
We hope you found our take on the marketing automation used and if you require any help in Infusionsoft implementation or any other CRM, please feel free to contact us.
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