Exploring Marketing automation with QL Tech

All the marketing activities of any business are focussed towards the attainment of two objectives. The first is to attract new prospects & leads towards your brand, while the second one involves dealing with an existing customer to get additional business.

In order to accomplish these objectives, it is crucial for businesses to stay on top of consumer’s mind by ensuring consistent and continuous interactions with them. Some of the most prominent ways to achieve this are by communicating using emails and messages.

However given the customer’s immense awareness and expectations nowadays, these emails or messages need to highly personalised and contextual. If you go about writing each & every mail yourself then it can be very time consuming and takes you away from your main goal which is generating profits for your business.

If you reduce this manual and gain a competitive edge then it’s high time for your brand to take a deep dive into the world of marketing automation.

Marketing Automation and Its Benefits

Marketing automation allows companies to effectively target consumers with automated marketing communication across channels including emails, websites, social media and even text messages.

The technology used for segmented marketing automation is called customer relationship management or CRM, and using tools such as Infusionsoft to eliminate repetitive tasks such as staff workflows and increases the overall marketing efficiency.

Benefits

Both B2B and B2C companies can benefit from Infusionsoft implementation to keep their marketing materials current and delivering it to consumers without over-communicating with those who are less likely to engage with your content.

B2C companies probably have the most to gain from marketing automation CRMs as they can reach greater segments of consumers with highly personalized messages.

Yes admittedly, it does take a bit of effort initially as you’ll have to set up a funnel within the CRM, setting up email sequences at every point of your buyer’s journey and segmenting your user base.

But once the initial hard part is done then you’ll be able to send tens of thousands of highly contextual emails with a button’s click.

We hope you found our take on the marketing automation used and if you require any help in Infusionsoft implementation or any other CRM, please feel free to contact us.

How to Increase Your App User Engagement with Social Media Marketing Automation?

While user engagement is the single most sought-after attribute for any mobile app marketer, social media is the only free and most cost-effective medium helpful for the marketers. Many marketing automation tools across social media platforms can make it quiet easier. Apart from the ease and cost-oriented benefits social media marketing automation also helps the app developers and marketers personalising various aspects of marketing. These automation tools also boost efficiency and timeliness to take the marketing opportunities. 

Here through the length of this blog, we are going to explain how social media marketing automation can boost user engagement and traction with the app. 

Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging

Among all other marketing automation tools and avenues, email marketing is one of the most effective ones. Email marketing available across automation platforms allows sending simple and customised emails as per the audience. Sending emails automatically to customers with custom attributes on the basis of certain triggers, customer behaviour, demographics and other criteria helps marketers sending effective emails to customers that create more scopes of business conversion. 

Some of the key ways automated emails can help marketers include the following: 

• Custom emails for greeting customers on special or important events and days like birthdays, marriage anniversary, etc. 
• Sending promotional emails with freebies offers or discounts on certain occasions or events. 
• Conducting customer surveys or getting feedback by sending a specific questionnaire to the customers. 
• Emailing customers to notify about incomplete transactions or abandoned shipping carts. 

Abandoned Purchase Message

The most important thing that marketing automation does for ecommerce or mobile commerce websites and apps is to boost sales by just notifying customers about their abandoned carts or incomplete transactions. In most ecommerce sites, incomplete transactions and abandoned carts make up a considerable percentage of the entire customer footfall or sales. These customers who leave without completing the purchase is convinced of the products they were supposed to buy and have more chances actually to buy the products than the other visitors or prospects. 

It has been seen that a timely reminder sent to them through email or push messages can bring back a considerable portion of these customers. While reminders work fine to notify them about their forgotten carts, sometimes app marketers need to push extra hard to convert business by making these people buy the products they abandoned. This may require sending emails with some additional offers and promotions just for completing the sales.   

Tips for Good Push Notifications

Push notification is the effective tool for a marketer to contact users and engage them in the app. But push notifications also evolved over the time. Just by sending messages to the users one cannot expect that things will fall on the in line. Push notifications now has transformed itself as more audience specific, customised, relevance focused and result oriented than ever before. Let us offer here certain tips for most effective use of push notifications. 

Consider the timing: The first and foremost thing that any marketer needs to consider is the timing of the message. It needs to be sent in an hour that ensures the maximum scope of engagement by the user. 

Use in-app marketing messages: The second most important thing is to make a mix of various type of marketing messages instead of just depending on just one. In-app marketing messages can play an equally important role as the so-called push messages. 

Make it relevant: Another important thing is to consider the relevance of the message for the users. Most users these days expect instant gratification from any activities including the marketing messages. Naturally, you need to consider the value you can deliver to the users that can be relevant at the particular moment when the message is sent.

Use engaging and interactive messages: Lastly, it is important to engage users with interactive elements wherever possible. This is why consider sending marketing messages with Call-to-Action buttons, links and elements that push for user responses. 

Chatbots

Chatbots, the small interactive apps that engage users in the conversation are widely popular these days across different types of web interfaces and mobile apps. Most mobile app developers have built several enterprise apps at some point if time has dealt with Chatbots. The best thing about such bits is that they are automated and do not need intervention from the web administrators or app marketers. By striking conversation and by replying user queries based on inputs from the device and the analytics, they can easily respond to numerous questions asked by the app user. 

Though it was initially started as web-based tools, over the time, it has been developed for the social media platforms and is now widely used for interacting with the users for specific purposes. This allows the social marketing of the apps the sharp-edged benefits of automation. Marketers depending on social Chatbots can make user interactions in different contexts without really intervening all the time. 

Retargeting

Finally, retargeting the lost users or the prospects who still need to be addressed, is one of the key ways marketers keep alive their process and continue to pump fresh energy in the marketing channels. As retargeting often needs a highly vigilant and quickly responsive approach, automation tools can prove to be highly effective for this. 

Let us now explain with some examples. If you have seen certain ads or marketing contents a few days ago and while visiting a particular website of that niche once again if Google starts playing for you the same ads or contents, you are being retargeted based on your interest and browsing history. 

Retargeting helps to get back the users who eventually stopped using your app. By retargeting you not only remind those users about your offerings and the app, but you can also additionally provide them with more reasons for revisiting and re-engaging. This additional value added to the retargeting campaign can be done integrating promotional elements, freebies and offers. 

Conclusion 

Social media marketing automation helped to make the life of the marketers easier in more ways than one. Thanks to these automation tools and new avenues marketers now can enjoy more ease, timeliness, responsiveness while addressing their customers.

SEO Services : How to choose best one

What is SEO Services?

An SEO encouragement provider utilizes the practice of search engine optimization to addition the number of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, an involve will hire a new services provider to add occurring its organic Google search results.

Is It Necessary For Website?

The SEO help comes as soon as a lot of advances which enormously strikes the try for the potential clients and customers. 

                          If you retain a website, there is really no beatific-natured excuse not to use Site SEO Analysis. The worst event that can happen is that our search engine optimization analysis tells you that you have already perfectly optimized your website, which in approach might put a smile going almost for your outlook. If we impression room for have an effect on ahead, you can utilize our recommendations to greater than before optimize the web page for search engines. Greater optimization usually leads to well ahead rankings in the search results, which is likely to put a smile roughly your point. With that logic, using Site SEO Analysis cannot without help to the front you rank higher in the search results, but it can moreover put a smile regarding your twist and a desirability of function apropos you’re in the back.

SEO Services types:

There are two sections of search results in a propos search engines, namely, organic and paid. Paid are ads upon Google for which companies pay to Google and organic results are natural results which appear at the peak upon the basis of relevancy. Paid listing is a curt term mannerism of getting leads, whereas applying right strategies in organic leads can manage to pay for us long-term results. We optimize organic leads by focusing on the type of fan searches, namely, Informational, Navigational, and Transactional.

Affordable SEO Consulting Services

Qltech is a pioneer when it comes to providing quality Internet Marketing and SEO Services in Australia. We believe in ethical and white hat approach which might take a bit longer time to rank a website to the top page of Google but once a website reaches there, it sustains at the top position for longer time. Our approach also helps to avoid penalties by major Google algorithmic updates like Panda and Penguin. We are not like any other SEO company who cons you by saying that they will deliver results within one month but you ended up paying for getting your website spammed and penalized by Google. We build SEO strategies strictly according to Google Webmaster Guidelines.

How Much Should You Spend On SEO Services?

An SEO promote provider utilizes the practice of search engine optimization to exaggeration the number of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a matter will employ a facilitate provider to cumulative its organic Google search result listings. So its depends on in report to speaking you what amount of you hurting to spend around that.

Strategy:

Having a peak place in search results in acquit you competitive scenario is not easy at all. For occupying severity search engine rankings for your website, you have to make known you will upon gone search engines furthermore your competitors, as the search engines have made this task harder because they bring accessory sudden updates in version to become dated to times and as their updates appear, many zenith ranking websites vanish, even if many websites from the last pages of search results come at the summit in search results. Offering discharge faithfulness based SEO facilities in these circumstances is not possible for most of the SEO companies, but because of tremendous nimbleness even in such period subsequent to concerning all SEO project Ranking By SEO India dares to assign you to show based Best SEO facilities.

We are here for Help you!

Do you want to be more visible on search engines? We can help you do that. From our content writers to our SEO technical markup specialists, developers and strategists it's what we do every day. We are picky about who we work with because we want to be sure that your investment in our services will give you significant results Contact us now to see what we can do for you.

A Beginner's Guide For Marketing Automation

CRM supplies a lot to be standalone software. It can oversee and track customer interactions, regulate client care experiences, and rearrange the sharing of data total departments. However, like any other software, CRM even offers some limitations. It is really not intended or made to make everything. Here comes the need for. While automation software can be utilized without CRM, and vice-versa, they work very well together the fact that whole is oftentimes more notable as opposed to the sum of its parts .

What's Marketing Automation?

There are plenty of long, complicated definitions of automation software. However a short, yet simpler definition would it be is needed to automate the marketing process depending on the interests and interactions within the prospects. The grade of enhancing the customer knowledge of more efficiency greater alterations.

The normal objective of marketing is always to produce more revenue for the organization. To do this, discovered get traffic web page, convert those visitors into leads and shut those leads into ultimate customers. Marketing Automation actually comes with influence on the conversion and closure phases from this process.

The way it works:

Hundreds and maybe thousands of marketers presently are depending on e-mail marketing to obtain increased traffic and superior results. They send email after email within their entire selection of customers and prospects, hoping the message appeals for some of which and your client is set to become purchasing something. But is it really helping businesses?

I think that sending the equivalent message time and time again to prospects and customers may annoy them, causing them to 'unsubscribe,' leading to residence opportunity have business dealings with them in the coming years. That’s usually where a marketing automation system has to be a sound investment. Marketing Automation let you nurture your leads through the process and deliver highly targeted, personalized messages definitely address your needs belonging to the customer.

Hot Top features of Marketing Automation Tools:

Lead nurturing and drip marketing will be the hottest popular features of powerful marketing automation software. The unique software may be found in the marketplace; however, it is not they all are offering all the features on one platform. Readily available your vendor for automation, you should confirm credit rating offering lots of essential features.

Marketing Automation tools function as a shrewd gatekeeper. Prospects are nurtured and engaged until they're reconstructed as be qualified leads, then they're motivated further within the funnel. Waters unmanned. The sales people from being overcome with leads that never transform into real customers. By keeping non-starters out of your labor-intensive phases of one's pipeline, the items enhance ROI for both the advertising and marketing departments.

As leads are engaged and nurtured, their interactions are often measured and assessed. Just in case they stay inactive, the engagement and nurturing proceeds automatically. Nevertheless, control turns active; the system will automatically inform the kind of faculty from the sales department. Many of the interactions and details are put into the CRM system automatically, showing every piece of information around the lead's interactions aided by the sales department. Utilizing active lead, as well as the exactly what made them a classy lead, is a big advantage to get a salesman.

Best Practices to Follow:

As much small and medium-sized publication rack showing curiosity about using marketing automation tools, you can find a few issues faced by them. To stay away from any problem inside of your marketing automation system, you might want to click on the suggestions. This particular are already built with the good way "What is working best" sold in the market.

 Integration with CRM and the Sales Process

z  Aligning advertising and marketing closely is essential to achieve success with marketing automation. The marketing team must understand the sales cycle and the way prospects move through the cycle. So as to look at the efficiency of marketing campaigns, you ought to track leads through the sales pipeline. Also, it's important to understand by sharing data, marketing automation platforms and CRMs are going to integrate and discuss with one. 

Hyper-Personalization Trend

The hyper-personalization trend might be an ideal method to market in 2015, providing people that have what they're searching for trying and avoid spamming. Everything individuals who shown some curiosity about your offers, who reacted positively, who clicked on your links, and who bounced help in the personalization of this message offering.

Avoid Autopilot Mode

Marketing Automation is the best approach to saving your time and effort and resources by automating functions, yet it is very critical to avoid auto-pilot mode. Automation can readily become sales prevention when "contact us" forms will not be properly routed.

Forever use a Multi-Tasking Platform

There are plenty of marketing automation platforms offered you can find; some are offering pure sales or e-mail promoting, whilst others are limited to marketing intelligence only. On the contrary, multi-tasking platforms have proven to be whenever you are managing profits, emails, and online marketing campaigns also from a single dashboard. It saves time, increases efficiency, and raises ROI.

The bottom line is….

Marketing automation and CRM work individually and together to get the same basic tasks. Marketing Automation is concerning starting customer relationships on the best foot, while CRM talks about managing and improving those relationships. Without either finger, the hand still works, just not as well.

Summary:

QL Tech offers an affordable and scalable marketing automation solution which enables businesses to achieve their business and purchasers goals. It is really an incredible lead nurturing platform offering all key features at one place. Enjoy email, sales, and tight integration with CRM, Salesforce, website analytics, and SEO analysis.