7 SEO tips for better Google Image search results

The present day SEO has been on a roller coaster ride. From the enthralling excitement to the utmost fear; this field is full of varied experiences. Being a digital marketer, you have to play the game carefully in order to gain maximum.

This field is undergoing a change. One has to observe clearly and follow smart tactics in order to gain maximum out of SEO practices.

Well,

Talking about SEO in a nutshell – it includes content and that too optimized one. Be it text, image, gif or anything, it has to be according to the SEO guidelines. You might be surprised to know that:

Google Image Search is one of the prominent search criteria that searchers use to search for the content they are looking for.

We have come up with some of the SEO tips for Google Image Search Results. Here you go:

1.     Choice of image

While including image to your content, you should take care of the quality of your images. Images look more appealing than the text.

Also, finding the right type of image for your content is vital. Nowadays, a lot of online platforms are there where you can find your taste.

Therefore, adding quality image will increase product or service ranking on search engine results page.

2.     Optimize chosen images for the web

We all are aware that large-sized image overloads web page, thereby increasing the loading time of the page. Are you thinking of compromising with the quality of the image by reducing the size? Don’t do this. There are a lot of online image resize tools available.  You can easily reduce the size of the images without compromising on the quality.

You can also use file format converters to reduce the size of the images. For example, JPEG format to PNG format. JPEG format is heavier than PNG format. It is recommended most of the time to use the images in PNG format. Some of the tools that can be used are TinyPNG, CompressJPEG, etc.

3.     Informative names of image

When you download an image from your camera, give a new, descriptive name to your downloaded image.

For example, the above image could be named as: IMG_ RoseBlossom_2017_01.

When search engine will crawl the image, it will include the description of the image while indexing the website.

4.     Use of Alt text

Alt text, short form for alternative text, is used to highlight the identity of an image when the mouse cursor is hovered over it. It shows the text to all users when there is problem rendering the image. It is also very helpful for screen readers who help the visually impaired to navigate the web.  Also, in the alt text you can add brief description of what the picture is about.

Well, you can add other properties to your image; but alt text is enough to rank better in the SERPs.

5.     Segregate thumbnails and main images:

As preferred, the thumbnails have to be possibly very small in order to reduce the page loading time. You have to compress the images to be used as thumbnails. In doing so, you might have to sacrifice a little bit of picture quality to ensure increased speed. You can make use of online picture editing tools like Pixlr, PicMonkey etc. which can do most of the things that Photoshop can do.

6.     Image sitemaps:

A sitemap consist of list of pages that are accessible to crawlers or users. Google encourages using image sitemaps. This gives the search engine required information about your image that is available on your website. Also, it allows search engines to find even those images loaded by JavaScript code like in slider galleries.

7.     Social media integration:

Social media plays a vital role in the overall SEO process. Therefore, you should integrate your images to social media platforms. The handiest way is to add social media buttons to your website. Also, you can use the image sharing platforms like Pinterest and ask your users to share your images.

Further, you can use ImageSharer by SumoME. It allows visitors to share the images on your site and give link back to you.

Over to you

I hope you found the above tips really helpful for better Google Image search results. search engine results page.

I would like you to share your views in the comments below.

Know how to deal with Google updates and their Impact on SEO

Many SEO updates were declared by Google in the year 2016. The entire updates have a significant impact on your SEO in the year 2017. Search marketers have to ensure which update significantly affect their SEO strategy. These updates can help a user in understanding changes in rankings and organic website traffic, and ultimately improve SEO.

These are the SEO Updates that published by Google in 2016.

 

How to Deal with Google’s Algorithm Changes:

In the world of SEO, the only constant thing is “change”. Each year, in various SEO communities, SEO strategists discuss the updates and its probable impact on the various sites.

Alike you all, I am also going through a lot of the changes and they do affect my site. Meanwhile, let us have a look on what the basic strategies and common tips are, for the every webmaster, once a big update is announced.

1.     Don’t Take Stress:

As we know, every algorithm update is stressful in terms of their impact on the website. However, here I want to advise that do not take too much stress and not to feel panic about the Google SEO updates. Though Google do inform about the update through the Google Webmaster Central Blog, it never provides a detailed list of changes. Panicking about something, we know little about, is hard to work on it.

2.     Impact of the Update:

Once the Google release an update, you have to keep a tight eye on the update. Analyze what the update is, how it affects your sites now, and what impact it can have in future. It may be tempting to instantly act upon the update and make changes to either your site or your process, but that could be a mere wastage of your time and work. The smart way out is to wait and watch if your site has really been impacted and if yes, till what extent.           

3.     Research the Resources:

Once the analysis part is over, you have to make a note on the basis of the entire researches what you want from the Google and how Google can offer it in a better way. Research a lot on the entire possible changes, their possible best solutions as required improvements, and accordingly craft your SEO strategy. 

4.     Let’s start:

When you have done all the things then you can start your work as per Algorithm changes. However, while making amendments to your site after an update, ensure you make one change at a time. That way, you can see the impact of the amendment and have a better idea of what is actually going on.

Conclusions

All the Major search algorithm updates can be scary. However, if you are doing SEO in a right way— e.g. creating good quality and user-focused content, earning links from credible and niche-specific sites, and others — you should not be in a worried state. Conversely, if you are doing some unethical or incorrect activities which are subjected to penalize by Google, Google is following you!

Booming Trends for SEO in the year 2017

There has always been an inclination on the significance of UX and mobile-based search results by Google. The chief focus of is on advancements in machine learning and artificial intelligence (AI). Preferences of search engines have a huge impact on SEO and SEO trends.

Let’s walk through what all trends that have so far marked significance in the year 2017. Keeping an eye on these trends and staying in line with the algorithm updates will make you prepare to amend your on hand SEO strategy in the latter half of 2017.

1.    Powerful content is getting more attention

SEO content is any content created with the goal of attracting search engine traffic.

-       Wordstream

Content is still king in SEO and it will remain as is in the upcoming years. You should optimize your content rather than optimize for keywords. Searchers are fed up with surfing the messed up content again and again. You should use the words in your content that your users use so that your reader can very well get engaged with your content. Your content should not be too crisp or too comprehensive; however, it should be succinct. Currently, content marketing is overflowing with scattered content, crisp as well as comprehensive. In the year 2017, optimised and powerful content is getting more attention and ultimately more traffic.

Refresh your old content and make it more relevant for your target audience.

2.    Video and image content is ruling

As compared to plain textual content, video and image content has an advantage of providing understandability in an easier manner. It isn’t very easy and straightforward for everyone to read technical content and grasp within seconds. However, if presented correctly, image content and video content can surely grab attention and it helps a user in getting the exact message. In the year 2016, websites that included videos had enjoyed nearly 88% more time by site visitors.

52% of marketers worldwide insist video content has best ROI.

Adobe research

Videos are flexible; it unquestionably adds value to your overall content. Even Google is going to give more importance to the content that will have images and/or videos. Stay updated and optimize your site in view of the search engine algorithm.

3.    Voice search is growing more and more

Based on a research conducted by Google, 41% of adults and 55% of teenagers perform at least one voice search per day.

In the last year 2016, voice search was one of the most prominent trends. Industry experts have agreed that voice search is even growing more and more this year, 2017. Customers are also preferring to speak in front of their mobile device rather than typing out. Popular platforms like Google Now, Siri, and Cortana are extensively used for voice searches.

Voice searches are widely used to call someone, ask for directions, and read out texts to help with homework.

Consider your website to optimize for voice search. For 2017 and ahead of, websites which most narrowly match the user’s query would be able to defeat their competitors by being the foremost source.

4.    Mobile friendly websites is ranking higher

Mobile searches have already surpassed desktop searches. Top of it, Google has also officially declared that non-mobile friendly sites will get penalized. In fact, many Google actions have symbolized that mobile should be marked as the default user experience. Google favours the websites which have switched over to AMPs. More and more brands are expected to take benefit of this option in 2017.

Apart from these top four trends, do not miss out to follow the most recent SEO trends of 2017. You can also checkout a detailed blog on: https://www.qltech.com.au/blog/. Buckle your seats for the ongoing trends and get a boost in rankings of your website as well as web traffic.

How you can Design an online site - 7 Suggestions for Successful Web Design and Promotion

If you're thinking about aquiring a website built, it will be important that you have a clear concept of accomplishing this prior to begin. Your internet-site generally is a profitable business venture for yourself, but given that you've really done your research early. A lot of us begin investing in their new websites before they've really thought out each step and finish up wasting money on sites that never see fruition. However, with many simple planning and research, you are able to set yourself focused toward developing a productive website. The following are seven advice for web design and promotion to receive started.

1. Survey industry and Research The competitors

A little bit of ahead of yourself and begin working with a web designer, take more time to survey industry and research your competition. Look into the actual other sorts of websites are on the market and pay attention to if anyone lands on something just like your plan. Consider the amount of men and women are running similar websites, together with how professional their websites look. This will assist you people to decide if you aren't it's worth establishing your site, before you've invested far too much within it.

To help ensure the success of the website, you'll want to begin selecting a niche market that you may target. You'll probably be tempted to attract any and all sorts of customers that one could but you'll actually have greater success targeting a highly specific demographic. Think extensively about who your potential audience members are and anything they might possibly be most focused on. Then, you can begin to cultivate your blog post around these ideas.

2. Brainstorm Design Ideas and Establish That which you Like

Once you've thought a lot more about your site's purpose, you must now ponder your ideas for any design. You should find the easiest method to supply your message and to feature your product or service to audience members. Keep in mind people are more likely to skim websites seeking out something interesting or eye-catching, so be sure a vey important aspects of your blog post are featured prominently.

The easiest way to decide what you may like is through looking at other websites. You may earn a long list of facts you do and like, that allows you to show your web designer. Analyze the designs and colours of other websites, and even their usage of text or images. Consider the pages functionality, to boot. A real list will assist you to to have clear on the amount you are looking for within your website and will eventually also help your designer to implement your vision.

3. Determine The budget

Decide that which you can reasonably afford to shell out with your website design and commence to hunt for designers during that price range. Be certain to contact two or three web design companies before, to obtain an outline of general pricing. Generally if the designers you speak to are letting you know that your particular budget is actually low, you would like to boost more cash or lower the scale with the vision for the site.

Understand that quality web design shouldn't be cheap. Way too many people don't put enough money in their web design budget in addition to their sites suffer for doing this. If you desire a website that can look professional thinking that will unquestionably engage your visitors, it is critical align your financial budget realistically.

4. Research The options and Go with a Web Designer

Now you'd like to get started on looking for a web designer. Research your alternatives and search for one web designer that features knowledge in building similar websites. Most web design companies keep an on-line portfolio where you can see a example of their past work and pay attention to their design styles. You too can look at reviews of designers on other websites like Which Web Design Company. Again, it is vital to don't forget that quality web design requires a smart investment from you. Web Design is definitely an area in the places you truly get whatever you spend on.

Before hiring a web designer, just be sure to can communicate well with your pet. The designer will likely be a significant part from your team because you work toward building your web site and beyond. It's also essential to as well as your web designer can potentially consult a similar vision so providing a detailed specification will undoubtedly be extremely helpful but we shall cover that in the moment.

5. Deal with Your Web Designer to establish Clear Expectations

Once you've hired a web designer, you have to begin working together to develop a rather specific reasoning behind exactly what the website will appear like. Give the designer your report on what you may do and won't like, at the same time any particular elements it's necessary for any website to acquire. Though the designer should be able to grant you feedback about your design ideas and can offer great advice, it is additionally a consideration for that you directly communicate the pain you are keen on. Some designers may aim to persuade anyone to do things their way but stand your ground.

It's best to begin by giving the designer ideas regarding the general look and feel you wish to the site of having. Make notes about any specific colours or design elements you wish, besides the features it takes. Take into account the total number of pages you must have for your website, together with any content you can show or might want to develop. Cooperating with a clear pair of expectations should help the web designer to implement your vision quickly in addition, on budget.

6. Launch Your web page and Begin Marketing Heavily

It's a really great idea to acquire your marketing strategy it is in place before you're all set to launch your website. When launch day arrives, you can be prepared have right now a bang and begin receiving traffic instantly. You might need to write press releases to feature online or through local media. You too can utilize advertising and marketing to spread the idea of about your website naturally through Twitter and Facebook.

Additionally you can choose to consider using Google AdWords along with other pay per click advertising sites to produce people to your websites. Decide to spend around £300-£500 every month to the service to make sure you receive a good influx of traffic that is to be essential to getting those orders flowing. It will help you you receive traffic instantly, which will help you to greatly when you work to spread the words and promote your web site. Even in the event the visitors you make payment for for don't buy anything some may well tell other people who will. In order your website to achieve its purpose, it's essential which you receive a large amount of visitors as is possible. For anyone having trouble getting individuals to your websites, it's difficult that you should make any sales.

7. Allow Money and time for Search Engine Optimisation

Google AdWords is a great way to enable you get started however it's also vital to use search engine optimisation, or SEO, to enhance organic targeted traffic to your web site. While AdWords will automatically place you at the top of search engine rankings by having an advert you will need to continue doing that for ever. SEO will help you can the very first page of rankings naturally and at last you should receive lots of traffic totally free. This is significant to boosting your traffic and building your site's legitimacy and authority within your subject.

Make certain you budget the right time and money for SEO. It isn't really cheap and also it may take 6-12 months to find your page within the first page of rankings for a variety of keywords but it surely will generate an amazing degree of free traffic when you're there. It might just cost about £300-£600 per thirty days but SEO is truly simplest way to start developing consistent traffic. With time, your SEO efforts could help you create a reliable subscriber base and boost up your sales. You're website will now be described as a true competitor on your niche market and well on it's process to success.

QL Tech is leading Web Design, Development & Digital Agency. QL Tech Web Design also offers ecommerce web design, web development & Automation and search engine optimisation services for clients across the Australia.