The success of both SEO and CRO depends upon
multifaceted factors. A website is the most basic and foremost factor, when it
comes to search engine optimization and conversion optimization. When the
intensity of online competition is very high, a website performance
optimization should be of utmost priority.
Even if your website creation is awesome and
aesthetic, what ultimately you need is traffic! Your website design is
positively correlated with your conversion optimization. A well designed
website can be your powerful lead generator and your most natural mode of
marketing.
At the time of website development, there are
multiple parameters which need to be focused upon. However, to boost SEO and
improve CRO, we strongly recommend you to consider these essentialities:
Let’s
review best strategies for website optimization to boost SEO and improve CRO
Keep your
content great and meet the required criteria of keywords
Your content should be great and keywords should be
relevant. According to various researches, longer posts (over 1,000 words) tend
to rank better. Google favors authoritative posts with 2,000+ words. However,
just to meet the length criteria, do not feed your content with irrelevant
matter and irrelevant keywords. If your content is written with bad grammar and
spell errors, search engines will rank your page much lower regardless of your
content length.
Tip: For right keywords research, use Google
Adwords tool and the new Hummingbird
update.
Keep your
page load time fast
Page load speed is also a ranking factor for
Google. In case, your page load time is
slow, you should fix issues. Check the shared hosting server; if it is the
reason behind your slow speed, consider switching to another service provider.
Periodically, measure performance of the site speed and make required
amendments. If you are using Wordpress site, ensure to use minimum possible
plugins.
Tip: An ideal page load time should be lesser than
2 seconds
Keep your design
responsive
Most of the world has switched to mobile devices
for online research. It is must for you to keep your website design responsive. It
not only improves user experience but also keeps your website in line with
Google recommendations. Responsive design is a key to boost SEO and improve
CRO.
Keep your
contact details straightforward
Any website visitor will first like to know where
exactly your presence is. Your user should be able to find you in a single
click. Your contact information should be displayed well and prominently. Ideally,
you should place your contact details on your Home page or Landing page.
Keep your
message as concise as possible
Your content should be precise, powerful, and
perfect. There is no greater waste of words than in writing about subjects that
no one cares about. Keep your landing page to the point with the most required
information. Though it should be succinct, it has to be compelling.
Incorporation of irrelevant and lots of content will make your visitor click on
‘back’ button.
Keep your
calls-to action compelling and strong
Here comes the main portion! Keep your call to
action (CTA) so strong that user gets tempted to act upon it. Remember, a
conversion takes place when a visitor responds to your CTA. Your CTA button should have best possible
colour, content, design, attractiveness, and placement.
Few most successful CTAs
are:
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Though the given list of strategies is not
exhaustive, they are MUST. It is the right time for you to audit your website design and ensure
that is it optimized enough to boost SEO and improve CRO.
QL Tech is
leading Web Design , Development & Digital Agency, located in Perth. We
recognize website designing as a creative task that requires time, energy, and
effort for flawless execution. Each and every strategy that we create is
tailored to benefit either the website or the application that we have designed
the same for.
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