You might be well-aware that your website can dramatically act as a marketing tool for your business. A website is the best platform of blogging and communicating your areas of interests across the globe. What all you need to grow well and earn huge profits are the website visitors. However, imagine if neither knows about your business nor anyone visits your website. If so, driving traffic to your website is hell difficult for you. For your online business, you can definitely earn well provided you will get visitors reading your content or visiting your business. But to do so, you need to employ multiple strategies to drive traffic to your website, in both ways – organic and inorganic.
Tips and tactics to drive traffic
to your website
Here we suggest TWO simple
yet effective tactics to drive traffic to your website.
Article Marketing
Ad much as possible, you
should write articles related to the topics on your web site. Once you are
ready with final draft of your article, sign up for an author account on
various article directories. There are various recommended article submission
sites where you can submit your content for free and those sites help you gain
relevant traffic to your website.
Few article submission
sites that are exceptionally trendy are:
On these sites, what you
need is to create a brief bio about yourself or your business and insert a hyperlink
to your website in the bio box if the site permits it. At the end of each
article submission, describe about your website and your business in the
resource box beneath the article content. Alternatively, you can also insert a
link to your homepage or any particular landing page. It is advisable to
submit approximately 10 articles each day to varied article submission sites.
Users searching for a variety of information on internet can accidently land up
on your article. If they found your article useful or relevant, they will read
through it and may get diverted to your website through hyperlinks inserted in
it.
Social networking and social bookmarking
Similar to article
marketing, social networking and social bookmarking is another effective way to
drive organic traffic to your website. Social bookmarking websites are the websites
on which Internet users share their web pages, blog posts, Infographics, articles,
and videos. You can reap a number of benefits on submitting your varied types
of content to either one or more of these sites. Remember, this will not only
drive organic traffic but also help to increase your brand awareness.
Facebook, Instagram,
Twitter, Pinterest, Google+, Tumblr., Reddit, StumbleUpon, LinkedIn, and others
are most popular and most preferred social bookmarking sites.
While making social
bookmarking sites as part of your digital marketing
strategy, your focus must be on the ‘social’ part. Do not try to directly sell
your products and services on social media. Social media followers are more
interested in engagement. You need to act as a good online friend and “pin”
other users’ content, retweet and repost other users’ content, participate in
discussions and invite people for various discussions.
Conclusion
It is not that you might
not be aware of these strategies to drive traffic to your website at all. But
probably you are lacking a discipline to adapt and follow these tactics. Start
from today, stick to it and then sit back and relax – you will surely
experience a significant boost in the traffic to your website after following
our tips and tactics.
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