How to Optimize Website Design to improve SEO and CRO

The success of both SEO and CRO depends upon multifaceted factors. A website is the most basic and foremost factor, when it comes to search engine optimization and conversion optimization. When the intensity of online competition is very high, a website performance optimization should be of utmost priority. 

Even if your website creation is awesome and aesthetic, what ultimately you need is traffic! Your website design is positively correlated with your conversion optimization. A well designed website can be your powerful lead generator and your most natural mode of marketing.

At the time of website development, there are multiple parameters which need to be focused upon. However, to boost SEO and improve CRO, we strongly recommend you to consider these essentialities:

Let’s review best strategies for website optimization to boost SEO and improve CRO

Keep your content great and meet the required criteria of keywords

Your content should be great and keywords should be relevant. According to various researches, longer posts (over 1,000 words) tend to rank better. Google favors authoritative posts with 2,000+ words. However, just to meet the length criteria, do not feed your content with irrelevant matter and irrelevant keywords. If your content is written with bad grammar and spell errors, search engines will rank your page much lower regardless of your content length.

Tip: For right keywords research, use Google Adwords tool and the new  Hummingbird update.

Keep your page load time fast

Page load speed is also a ranking factor for Google.  In case, your page load time is slow, you should fix issues. Check the shared hosting server; if it is the reason behind your slow speed, consider switching to another service provider. Periodically, measure performance of the site speed and make required amendments. If you are using Wordpress site, ensure to use minimum possible plugins.

Tip: An ideal page load time should be lesser than 2 seconds

Keep your design responsive

Most of the world has switched to mobile devices for online research. It is must for you to keep your website design responsive. It not only improves user experience but also keeps your website in line with Google recommendations. Responsive design is a key to boost SEO and improve CRO.

Keep your contact details straightforward

Any website visitor will first like to know where exactly your presence is. Your user should be able to find you in a single click. Your contact information should be displayed well and prominently. Ideally, you should place your contact details on your Home page or Landing page.

Keep your message as concise as possible

Your content should be precise, powerful, and perfect. There is no greater waste of words than in writing about subjects that no one cares about. Keep your landing page to the point with the most required information. Though it should be succinct, it has to be compelling. Incorporation of irrelevant and lots of content will make your visitor click on ‘back’ button.

Keep your calls-to action compelling and strong

Here comes the main portion! Keep your call to action (CTA) so strong that user gets tempted to act upon it. Remember, a conversion takes place when a visitor responds to your CTA.  Your CTA button should have best possible colour, content, design, attractiveness, and placement.

Few most successful CTAs are:

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 Conclusion

Though the given list of strategies is not exhaustive, they are MUST. It is the right time for you to audit your website design and ensure that is it optimized enough to boost SEO and improve CRO.

QL Tech is leading Web Design ,  Development & Digital Agency, located in Perth. We recognize website designing as a creative task that requires time, energy, and effort for flawless execution. Each and every strategy that we create is tailored to benefit either the website or the application that we have designed the same for.

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4 Attributes of Professional Web Design Services

An enterprise consultancy firm gives life with a business owner's vision. Their site assists in the implement strategic business objectives. But what does it do this? It's easy to stop working the web design process straight into the simplest parts. A website is usually a selection of interconnected websites that has to be maintained using a server, either your very own or simply a third-party server.

The web users will select text and graphics elements against your company's websites. To merely understand your internet business model, find info, and focus about featured obtains.

The strategies that a web design firm arranges your internet business facts on the internet will either enhance or diminish the achievement on your strategic objectives. To be familiar with features about outsourcing web development; they're just easily obtained anytime a web design firm has considerable skills in business consultancy.

1. Design the specifics. A web design firm manages design for webpages and plenty of other technical facets of maintaining web site. Such as, a business consults for the best server technology with regards to your business goals together with your monthly technology budget. It designs pages to make sure they are really simple to upload and also on the site.

2. Create themes for a company image. A web design firm also develops your online business marketing goals by designing a layout for that website and narrower themes for sites. This specific service helps to ensure that your online business organizes content in meaningful ways, in contrast to organizing information an example would be would for a brochure or operating manual.

3. Improve the entire website's appear and feel. Despite the fact that have themes with the website and for component internet sites, additionally you need other visual effects. With all the graphic choices which you can select as internet site elements, you may invariably get distracted from a web theme and business goals. Work together with your consultant to choose visual elements that support your overall print and broadcast marketing objectives, along with the usage of slogans, pictures, captions, product images, videos, and web background colors.

4. Plan for change. Your business website functions best in the event the design experts devise methods to update your website materials frequently. Don't have a static the perception of to much time because customers quickly tire of simply clicking on identical website again and again. A design firm creates and documents procedures for adding new articles, uploading videos, posting tidbits and photos in the blog, changing the combination of fonts, borders, lines, and shades on web page themes, publishing webinars, and so forth. Your outsourced web design services Perth designs the brand new website and implements updates to have a pre-negotiated rate.

Trust web design experts to improve an increased website while they can creatively develop your home via the internet. With a well-conceived site, your small business can contend with other business websites with the same market.