What are the Key Benefits of using Hubspot CRM Services?

What is Hubspot CRM? A Hubspot CRM is outstanding customer interaction approach which is being conducted by 70% of marketers all around the world at present. CRM stands for Customer Relation Management and for the implementation of this approach, a CRM tool is always required.

Basically, a Customer Relationship Management tool allows marketers to stay connected with their potential customers. Not only this, it creates analytical reports, emails, stores customer’s data & purchasing history and much more. These processes are automated, no man labour is required.

A Hubspot CRM tool is quite a productive tool for businesses to build an engaging and enduring relationship with their customers. There are other CRM tools like Infusionsoft and Zoho that provides ultimate results like Hubspot CRM.

However, here we are talking about the usage and the benefits of using Hubspot CRM services.

Let’s explore some interesting benefits that a marketer will get only with Hubspot CRM tool.

Deals With Tasks, Link Contacts And Deals

After you populate your customer’s data with the desired contacts in Hubspot CRM tool, it takes over and completely manages your customers. According to your customer’s action, Hubspot’s CRM automatically chooses the right medium to interact with each customer.

While dealing with records, you can easily set custom filters to check those results which you want to get displayed on the screen.

Seamless Integration of Gmail And Outlook

Hubspot CRM allows marketers to integrate email account like Gmail and Outlook. It becomes quite hectic to write emails for each one of your customers and it also takes a lot of time.

So, to cut down this tension work, Hubspot CRM has its own editor that writes sales friendly emails with the perfect format. You can send CCs, BCCs and it even supports signature blocks.

Share & Track Documents

For security purpose, Hubspot CRM is quite awesome. Because with this, you can not only share the document but can even track it down with ease. You can increase the security if the document has sensitive data by enabling a lockdown option.

In this feature, only the recipients can only open the document by entering their email address. Rather than the recipient, no other person can open the document.

Uncompromised Customisation

This is something unique you will get with Hubspot CRM i.e., unlimited customisation options. The level of customisation this CRM tool is incomparable with the other CRM tools as Hubspot let a marketer customise it according to the business.

Conclusion

Now, you’re quite aware of the unique features and benefits that you only get with Hubspot CRM. So, if your customer base is strong but you are facing challenges in managing them then Hubspot is one of the best CRM tools to choose.

However, not only Hubspot CRM, you can even go with Infusionsoft and Zoho to manage your sales department with ease.

SEO Updates of 2016 that still have impact in the year 2017

Google has a giant record of prominent search algorithm updates, search index changes, and refreshes. Since its launch in 1998, Google has been persistently refining its search algorithm to align search results with users’ intent. Every year, Google comes up with almost 500+ changes in its search algorithm. However, not all but only major updates like Panda and Penguin can have significant impact on search results.

Search marketers have to ensure which update significantly affect their SEO strategy. These updates can help a user in understanding changes in rankings and organic website traffic, and ultimately improve SEO.

Rumours are flying about Google's updates; hence, we, at QL tech , have researched a lot. From the research we conducted, bits of reliable information have come from several sources about the all the possible changes which took place in 2016. Accordingly, we have made a note for user experience.

For carving a perfect SEO strategy and boost rankings, each and every search marketer has to be sure about the dates when, and which updates took place.

Check out the list for all SEO pdates published by Google in 2016.

1.      Core Ranking Algorithm Update (January): 

When the update was announced by Google on 8th January 2016, most of the webmasters were expecting it to be a Penguin update. However, on 18th January 2016, Gary Illyes, from Google, officially confirmed on Twitter that this was not a Penguin update, but details remained cloudy.

Majorly, this update was about shift in rankings of keywords and websites. This update caused much volatile search results for both the automated tracking tools and the chatter in the community

2.      AdWords Shake-up (February):

The major update that took place on 23rd  February 2016 relates to Removal of AdWords ads sidebar. Google confirmed that right-column ads have been entirely removed and rolled out 4-ad top blocks on many commercial searches. Now, only 4 ads at the top of the search and 3 ads in the bottom of the search will be displayed, right sidebar ad would never show up again. The site will only display product listing ads (PLA) and knowledge graphs. Being it a paid search update, it had significant repercussions for CTR for both paid and organic results, particularly on competitive keywords.

3.      Mobile-Friendly updates (May):

 Google indicated in the month of March that they are arranging to boost the mobile-friendly algorithm in May, and clearly, they rolled out on 12^th May 2016. This was the second version of an original Google Mobile friendly update which was announced a year back. The new Google mobile-friendly algorithm is hypothetical to give an additional ranking boost for mobile-friendly websites in the mobile search results.

Since the majority of sites tracked these days are already mobile-friendly, the impact of this update is likely to be very minor.  To ensure that your website is mobile friendly, check the Google mobile-friendly tool and Google’s mobile guidelines. It is never too late to gain from mobile-friendly algorithm; it is real-time based on how quick Google crawls your web pages.

4.      Possum (September):

On 1^st September 2016, Google simply released a new update, which was nicknamed "Possum" by the SEO alliance. The main purpose behind this update is to diversify the local results and prevent spam from ranking. Through this update, Google applies filters on Local Searches based on address and affiliation. Post this update, businesses that fall outside of the physical city limits saw a huge spike in ranking. For businesses and SEO strategists who depend on traffic generated from local searches, Possum is significant. Experts have quoted, “Google Possum as being the biggest update to Local search since Pigeon in 2014.”

Possum has enhanced the importance of a searcher’s location on local search engine results pages (SERPs). However, businesses that share the same physical address as other organizations may face challenges. Google does filter out duplicate content in organic search, but ‘punishes’ a business who operates in shared offices. Such businesses may experience fall in SEO rankings since Google aims to become more precise.

Study shows Google’s Possum update changed 64% of local SERPs

5.      Image/Universal Drop (September):

 Google dropped image results from a large percentage of Google search results on 13^th September 2016, which contributes to the instability in search results.  Mozcast recorded a significant nearly 50% drop in search results that feature image results appearing within the organic search results.

These updates play a huge role for all businesses and SEO users who are merely dependent on images from search results for getting traffic from there.

The above chart depicts scenario of 30 days (from 28^th August 2016 to 26^th September 2016). This shows searchers are only seeing images in 15.8% of search results, down from about 33%.

6.      Penguin 4.0 (September-October):

At the end of two year’s wait, Google announced its fourth major release, Penguin, on 23^rd September 2016. Primary impact assessments were minor, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase. Its phase 1 and phase 2 was announced on 27^th September 2016 and 6^th October 2016 respectively.  Penguin was first released in April 2012.

 Based on this update, Penguin's data is refreshed in real-time, so changes will be noticeable much quicker, typically taking effect shortly after Google recrawls, and reindexs a page. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

This update has its impact on all levels of domain, folders, pages and probably also keywords and keyword groups. So whatever that goes into the organic rankings will now be affected by the Penguin algorithm on a fine level. Here, it would be tougher to analyse “small penguin penalties” in many cases.

The Google Penguin positive or negative signal is now recalculated on the crawl.

The penguin updates have corresponded to an algorithm temperature spike (113°) on 27^th September and had had one final peak on 6^th October (116°)

1.      Phantom 3 (November – unconfirmed by Google):

There was a major algorithm update on 19^th November 2016. No one has exact clue about what it is. However, this update is related to Quality update in relation with the previous phantom update 2 of Google. Due to the lack of information (or confirmation) from Google, whatever has affected the search rankings is referred as phantom 3 update.  The said update seemed to be connected with the appearance or removal of rich snippets in the SERPs.

8.      New Roll out (November-December):

In order to filter out fake news sites, or rather, promote higher quality news sites; it seems that Google has worked on tweaking the top stories algorithm. This is around Google's efforts to hide fake news including banning some Ad Sense publishers.

How you can drive visitors to your Website

You might be well-aware that your website can dramatically act as a marketing tool for your business.  A website is the best platform of blogging and communicating your areas of interests across the globe. What all you need to grow well and earn huge profits are the website visitors. However, imagine if neither knows about your business nor anyone visits your website. If so, driving traffic to your website is hell difficult for you. For your online business, you can definitely earn well provided you will get visitors reading your content or visiting your business. But to do so, you need to employ multiple strategies to drive traffic to your website, in both ways – organic and inorganic.

Tips and tactics to drive traffic to your website

Here we suggest TWO simple yet effective tactics to drive traffic to your website.

Article Marketing

Ad much as possible, you should write articles related to the topics on your web site. Once you are ready with final draft of your article, sign up for an author account on various article directories. There are various recommended article submission sites where you can submit your content for free and those sites help you gain relevant traffic to your website.

Few article submission sites that are exceptionally trendy are:

 On these sites, what you need is to create a brief bio about yourself or your business and insert a hyperlink to your website in the bio box if the site permits it. At the end of each article submission, describe about your website and your business in the resource box beneath the article content. Alternatively, you can also insert a link to your homepage or any particular landing page. It is advisable to submit approximately 10 articles each day to varied article submission sites. Users searching for a variety of information on internet can accidently land up on your article. If they found your article useful or relevant, they will read through it and may get diverted to your website through hyperlinks inserted in it.

Social networking and social bookmarking

Similar to article marketing, social networking and social bookmarking is another effective way to drive organic traffic to your website. Social bookmarking websites are the websites on which Internet users share their web pages, blog posts, Infographics, articles, and videos. You can reap a number of benefits on submitting your varied types of content to either one or more of these sites. Remember, this will not only drive organic traffic but also help to increase your brand awareness.

Facebook, Instagram, Twitter, Pinterest, Google+, Tumblr., Reddit, StumbleUpon, LinkedIn, and others are most popular and most preferred social bookmarking sites.

While making social bookmarking sites as part of your digital marketing strategy, your focus must be on the ‘social’ part. Do not try to directly sell your products and services on social media. Social media followers are more interested in engagement. You need to act as a good online friend and “pin” other users’ content, retweet and repost other users’ content, participate in discussions and invite people for various discussions.

 

Conclusion

It is not that you might not be aware of these strategies to drive traffic to your website at all. But probably you are lacking a discipline to adapt and follow these tactics. Start from today, stick to it and then sit back and relax – you will surely experience a significant boost in the traffic to your website after following our tips and tactics.

Is Email Marketing still a part of success strategy?

We have various options to strengthen our digital marketing. To name a few, search marketing, social media marketing, mobile marketing, and so on. However, if any wonders do we need email marketing, answer is YES! It can still make a difference in your overall marketing campaign. 

 

Research says that more than 50% of the users access their emails on mobile devices. On the other hand, bitter truth is more than 50% of the subscribers ‘lists are usually inactive; they just don’t pay attention to the emails which they feel are not worth their time.

However, they should not be ignored at all; they are still beneficial and advisable since:

·         Emails provide access to powerful and vast data

·         Emails have a longer life span

·         Emails have a capacity to drive higher engagement and higher returns. According to ExactTarget, email marketing has an ROI of 4,300%.

·         Emails possess potential to build customer retention and customer royalty

57% of the Internet users are more likely to purchase a product / service after getting a marketing email.

Among all other marketing tools, email marketing is not only affordable but also effective to improve brand association, leads, and get in customers. However, it does not mean that you should straight away send emails to your subscribers. Your emails you send should be impressive and full of conversion-optimized communication.

Did you know: Monday emails generate the most revenue per email?

There is not any difficult or tricky thing, when it comes to your email marketing campaign. We are here providing with the tips to achieve grand success in generating leads with email marketing. For sure, you might know these tips, but probably you are ignoring them unconsciously.

• 1.      Keep your email to the point and engaging. Don’t load it with unnecessary and distracting information.
• 2.      Provide your subscribers a strong reason to read your email. Pay special attention to the subject line.
• 3.      Ensure consistency in delivering emails. If your strategy is to sent out an email each Tuesday, do follow it strictly. Over the period of a time, your subscriber gets use to read your content and in case of any miss, he may approach you.
• 4.      Don’t send too many links in one email. Even if they all are kind of CTAs, too many links will simply distract the reader and sometimes even annoys enough that he may even opt to unsubscribe you.
• 5.      Avoid sales pitch – this is must! Your content should be presented in such a way that is helps you generate leads without making you look like a salesperson.
• 6.      Always respond to your readers, never miss to thank them. Behind the mind, never divert from your elementary goal of converting a lead to a customer.Ensure you opt for the perfect email marketing campaign for assured digital marketing success. Explore the best possible ways to generate leads from both your emails and landing page efforts. This success formula applies to both small businesses and big businesses.

QL Tech is leading Web Design, Development & Digital Agency, located in Perth. We recognize marketing as a conventional method that requires time, energy, and effort for flawless execution. Each and every strategy that we create is tailored to benefit either the website or the application that we have designed the same for.