How to Increase Your App User Engagement with Social Media Marketing Automation?

While user engagement is the single most sought-after attribute for any mobile app marketer, social media is the only free and most cost-effective medium helpful for the marketers. Many marketing automation tools across social media platforms can make it quiet easier. Apart from the ease and cost-oriented benefits social media marketing automation also helps the app developers and marketers personalising various aspects of marketing. These automation tools also boost efficiency and timeliness to take the marketing opportunities. 

Here through the length of this blog, we are going to explain how social media marketing automation can boost user engagement and traction with the app. 

Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging

Among all other marketing automation tools and avenues, email marketing is one of the most effective ones. Email marketing available across automation platforms allows sending simple and customised emails as per the audience. Sending emails automatically to customers with custom attributes on the basis of certain triggers, customer behaviour, demographics and other criteria helps marketers sending effective emails to customers that create more scopes of business conversion. 

Some of the key ways automated emails can help marketers include the following: 

• Custom emails for greeting customers on special or important events and days like birthdays, marriage anniversary, etc. 
• Sending promotional emails with freebies offers or discounts on certain occasions or events. 
• Conducting customer surveys or getting feedback by sending a specific questionnaire to the customers. 
• Emailing customers to notify about incomplete transactions or abandoned shipping carts. 

Abandoned Purchase Message

The most important thing that marketing automation does for ecommerce or mobile commerce websites and apps is to boost sales by just notifying customers about their abandoned carts or incomplete transactions. In most ecommerce sites, incomplete transactions and abandoned carts make up a considerable percentage of the entire customer footfall or sales. These customers who leave without completing the purchase is convinced of the products they were supposed to buy and have more chances actually to buy the products than the other visitors or prospects. 

It has been seen that a timely reminder sent to them through email or push messages can bring back a considerable portion of these customers. While reminders work fine to notify them about their forgotten carts, sometimes app marketers need to push extra hard to convert business by making these people buy the products they abandoned. This may require sending emails with some additional offers and promotions just for completing the sales.   

Tips for Good Push Notifications

Push notification is the effective tool for a marketer to contact users and engage them in the app. But push notifications also evolved over the time. Just by sending messages to the users one cannot expect that things will fall on the in line. Push notifications now has transformed itself as more audience specific, customised, relevance focused and result oriented than ever before. Let us offer here certain tips for most effective use of push notifications. 

Consider the timing: The first and foremost thing that any marketer needs to consider is the timing of the message. It needs to be sent in an hour that ensures the maximum scope of engagement by the user. 

Use in-app marketing messages: The second most important thing is to make a mix of various type of marketing messages instead of just depending on just one. In-app marketing messages can play an equally important role as the so-called push messages. 

Make it relevant: Another important thing is to consider the relevance of the message for the users. Most users these days expect instant gratification from any activities including the marketing messages. Naturally, you need to consider the value you can deliver to the users that can be relevant at the particular moment when the message is sent.

Use engaging and interactive messages: Lastly, it is important to engage users with interactive elements wherever possible. This is why consider sending marketing messages with Call-to-Action buttons, links and elements that push for user responses. 

Chatbots

Chatbots, the small interactive apps that engage users in the conversation are widely popular these days across different types of web interfaces and mobile apps. Most mobile app developers have built several enterprise apps at some point if time has dealt with Chatbots. The best thing about such bits is that they are automated and do not need intervention from the web administrators or app marketers. By striking conversation and by replying user queries based on inputs from the device and the analytics, they can easily respond to numerous questions asked by the app user. 

Though it was initially started as web-based tools, over the time, it has been developed for the social media platforms and is now widely used for interacting with the users for specific purposes. This allows the social marketing of the apps the sharp-edged benefits of automation. Marketers depending on social Chatbots can make user interactions in different contexts without really intervening all the time. 

Retargeting

Finally, retargeting the lost users or the prospects who still need to be addressed, is one of the key ways marketers keep alive their process and continue to pump fresh energy in the marketing channels. As retargeting often needs a highly vigilant and quickly responsive approach, automation tools can prove to be highly effective for this. 

Let us now explain with some examples. If you have seen certain ads or marketing contents a few days ago and while visiting a particular website of that niche once again if Google starts playing for you the same ads or contents, you are being retargeted based on your interest and browsing history. 

Retargeting helps to get back the users who eventually stopped using your app. By retargeting you not only remind those users about your offerings and the app, but you can also additionally provide them with more reasons for revisiting and re-engaging. This additional value added to the retargeting campaign can be done integrating promotional elements, freebies and offers. 

Conclusion 

Social media marketing automation helped to make the life of the marketers easier in more ways than one. Thanks to these automation tools and new avenues marketers now can enjoy more ease, timeliness, responsiveness while addressing their customers.

Digital Marketing Services: What They Are And Why You Need Them

There is no denying that the world has just moved from computerized to simple. Consistently, individuals are devouring increasingly advanced substance. Telephones, PCs, personal computers, tablets - content is being gotten to over every one of these screens. Most organizations have officially understood that with a specific end goal to connect with the present gathering of people they would need to go computerized as well. On the off chance that, despite everything you have not put many ideas into digital marketing, you might pass up significant opportunities to connect with a more extensive gathering of people and along these lines, increment deals.

What is Digital Marketing?

Basically expressing, it is the advancement of items or administrations or brands with the assistance of at least one types of electronic media. It contrasts fundamentally from conventional promoting as it incorporates the utilization of channels and techniques that make it feasible for a brand to examine advertising efforts progressively. It furnishes brands with a reasonable thought regarding client practices and the achievement rate of executed crusades.

Why Is It So Imperative?

The present gathering of people has simple access to data from anyplace at some random time that they need. The days when your gathering of people just recognized what you needed them to think about your image are a distant memory. Presently, hyper-network has empowered the gathering of people to know everything about a brand. This data isn't only the brand is saying in regards to itself however even what the media, companions, relatives, peers, and so on are saying in regards to it. People have a tendency to trust their associates more than what a brand says in regards to itself. Digital Media furnishes brands with an opportunity to interface straightforwardly with their crowds. Digital Media enables individuals to discover mark that they can trust, organizations that they can straightforwardly collaborate with, correspondences that are customized and pertinent and offers that are handcrafted to suit their requirements and inclinations.

What Are Its Advantages?

1) It can go from intending to execution in a genuinely limited capacity to focus time.

2) It can be directed through a different kind of substance like recordings, composed substance, pictures, intelligent substance, and so forth.

3) It empowers fans/perusers/watchers to share your substance, which will enable you to contact more planned purchasers.

4) The time span of usability of a web-based promoting effort is any longer than a customary advertisement battle.

5) Since this kind of showcasing empower brands to associate specifically with their gatherings of people, they can answer to their criticism, remark or protests. These answers demonstrate to the group of onlookers that the brands think about their sentiment and this care can expand mark dependability.

Most huge brands have just put resources into creating committed web-based advertising methodologies. You may think why you have to contract advanced advertising administrations when your in-house group can take every necessary step. The fact of the matter is an incorporated internet showcasing procedure is a flat out must for any brand endeavoring to manufacture a strong online nearness. Be that as it may, building up the said methodology requires much skill, extensive experience, and complex arranging. Furthermore, consistency is one of the primary factors that decide the achievement of computerized showcasing methodologies. Contracting the administrations of a web-based advertising organization can enable you to use their mastery, experience, innovativeness, and consistency to support your online achieve, deals and along these lines, income.