How to Provide Excellent Customer Services to Improve Customer Experience?

In every business, there are two critical factors that keep an enterprise and a customer relation unbreakable. Customer service and satisfaction are the two most important factors that take place after you convert your visitors into a customer.

Every customer considers getting a good deal from a brand that provides better after sale services to maintain their customer experience.

A customer is quite satisfied when a product or service satisfies his/her needs. If these requirements are not served in the way they should be then your relationship with your customer will not succeed.

If you are the one who is looking to further improve your customer service then here are just one impressive way to satisfy your customers in different aspects.

Let A.I Manage Your Customers

According to Gartner, technologies like chatbots will be handling more than 85% customer interaction until 2020. A chatbot can help in making your customer’s experience better in the below mentioned ways:

• Being a human, you cannot be available for your customers for 24/7 but at the same time, a chatbot can without being distracted.

• A chatbot can resolve issues faster than your support person which will minimise the problem resolution time.

• Chatbots are a perfect example of Artificial Intelligence. So you can easily integrate them with your business website or app that will interact with your customers directly. It can have smooth communication in the absence of your sales representative like a real human

• Artificial Intelligent enabled chatbots can help your customers to get exact knowledge about the product as it extracts info directly from the product page.

• Chatbots are coded robots that do not have any emotions, no human emotions will be affecting them. So, every response to your customers by chatbots will be a polite one.

• The vital part of customer experience is the response time and chatbot being available 24/7 will provide quick response to your customers.

Chatbots are quite intelligent robots that work on Artificial Intelligence which allows it to learn every action of the users through predictive personalisation.

Also Read [ What are the Key Benefits of using Hubspot CRM Services?]

With the help of predictive personalisation, your chatbots can learn from the previous behaviour of your customers and can provide them with the most relevant content before your customer makes any action. This will definitely help you to improve customer service.

Implementation of Artificial Intelligence to your brand’s website and the app can improve your customer service that will lead to maintaining good customer experience.

For more in-dept information, you can simply connect us at QL Tech.

What are the Key Benefits of using Hubspot CRM Services?

What is Hubspot CRM? A Hubspot CRM is outstanding customer interaction approach which is being conducted by 70% of marketers all around the world at present. CRM stands for Customer Relation Management and for the implementation of this approach, a CRM tool is always required.

Basically, a Customer Relationship Management tool allows marketers to stay connected with their potential customers. Not only this, it creates analytical reports, emails, stores customer’s data & purchasing history and much more. These processes are automated, no man labour is required.

A Hubspot CRM tool is quite a productive tool for businesses to build an engaging and enduring relationship with their customers. There are other CRM tools like Infusionsoft and Zoho that provides ultimate results like Hubspot CRM.

However, here we are talking about the usage and the benefits of using Hubspot CRM services.

Let’s explore some interesting benefits that a marketer will get only with Hubspot CRM tool.

Deals With Tasks, Link Contacts And Deals

After you populate your customer’s data with the desired contacts in Hubspot CRM tool, it takes over and completely manages your customers. According to your customer’s action, Hubspot’s CRM automatically chooses the right medium to interact with each customer.

While dealing with records, you can easily set custom filters to check those results which you want to get displayed on the screen.

Seamless Integration of Gmail And Outlook

Hubspot CRM allows marketers to integrate email account like Gmail and Outlook. It becomes quite hectic to write emails for each one of your customers and it also takes a lot of time.

So, to cut down this tension work, Hubspot CRM has its own editor that writes sales friendly emails with the perfect format. You can send CCs, BCCs and it even supports signature blocks.

Share & Track Documents

For security purpose, Hubspot CRM is quite awesome. Because with this, you can not only share the document but can even track it down with ease. You can increase the security if the document has sensitive data by enabling a lockdown option.

In this feature, only the recipients can only open the document by entering their email address. Rather than the recipient, no other person can open the document.

Uncompromised Customisation

This is something unique you will get with Hubspot CRM i.e., unlimited customisation options. The level of customisation this CRM tool is incomparable with the other CRM tools as Hubspot let a marketer customise it according to the business.

Conclusion

Now, you’re quite aware of the unique features and benefits that you only get with Hubspot CRM. So, if your customer base is strong but you are facing challenges in managing them then Hubspot is one of the best CRM tools to choose.

However, not only Hubspot CRM, you can even go with Infusionsoft and Zoho to manage your sales department with ease.

Exploring Marketing automation with QL Tech

All the marketing activities of any business are focussed towards the attainment of two objectives. The first is to attract new prospects & leads towards your brand, while the second one involves dealing with an existing customer to get additional business.

In order to accomplish these objectives, it is crucial for businesses to stay on top of consumer’s mind by ensuring consistent and continuous interactions with them. Some of the most prominent ways to achieve this are by communicating using emails and messages.

However given the customer’s immense awareness and expectations nowadays, these emails or messages need to highly personalised and contextual. If you go about writing each & every mail yourself then it can be very time consuming and takes you away from your main goal which is generating profits for your business.

If you reduce this manual and gain a competitive edge then it’s high time for your brand to take a deep dive into the world of marketing automation.

Marketing Automation and Its Benefits

Marketing automation allows companies to effectively target consumers with automated marketing communication across channels including emails, websites, social media and even text messages.

The technology used for segmented marketing automation is called customer relationship management or CRM, and using tools such as Infusionsoft to eliminate repetitive tasks such as staff workflows and increases the overall marketing efficiency.

Benefits

Both B2B and B2C companies can benefit from Infusionsoft implementation to keep their marketing materials current and delivering it to consumers without over-communicating with those who are less likely to engage with your content.

B2C companies probably have the most to gain from marketing automation CRMs as they can reach greater segments of consumers with highly personalized messages.

Yes admittedly, it does take a bit of effort initially as you’ll have to set up a funnel within the CRM, setting up email sequences at every point of your buyer’s journey and segmenting your user base.

But once the initial hard part is done then you’ll be able to send tens of thousands of highly contextual emails with a button’s click.

We hope you found our take on the marketing automation used and if you require any help in Infusionsoft implementation or any other CRM, please feel free to contact us.

6 Qualities Your Best SEO Services Should Have

In a world where majority of business is done online, entrepreneurs are constantly searching new and better ways to promote their products or service on the World Wide Web. However, given the immense competition amongst website fighting to acquire the top spot in search results ranking it is easier said than done. In this matter, SEO Services play a major role.

Now you might be having a slick looking website armed to the teeth with captivating content and awesome videos, but what is the use if the website does not get the right amount of traffic of conversions (converting visitors into paying customers). If that is the case then we advise that you find yourself SEO services provider who will look into your business, modify your site and devise effective strategies to attain your business objective.

SEO services are many types be it a hired resource, a freelancing consultant or even SEO services firm, all of them come specific set of skills to increase your websites page views and search engine ranking. In this article we are to discuss some of crucial qualities that you should look for while hiring a SEO services provider.

So here we Go!!

1. Understanding Goals shows they mean business!!

Before even starting on an SEO project discussion it is important the SEO thoroughly understands your business model and the goal you company wishes to achieve.

As stated by Rand Fishkin CEO & co-founder of SEOMoz:

“Today’s SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they’re marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more. When we disconnect SEO from these other critical practices, we make short-term decisions that can ultimately hurt more than they help.”

Usually consultation session is conducted where the SEO consultant tries to understand your business goals and what is it that you are trying to achieve. Be it focusing on conversions or raising your websites search ranking, or even strengthening your domain authority the SEO should be crystal clear on all your digital marketing strategies.

2. Implementing different SEO Levels

Search engine optimization consists of three elements:

Technical facet: The overall website’s structure, determines whether it would be easy or difficult for the search engines to crawl and index your web page content.

On-page: Optimum usage of contextualized keywords and HTML tags in to promote an increase of search engine web traffic to your site.

Off-page: These include activities involving external websites such as link building through shared content, social bookmarking etc.

To implement a truly successful SEO strategy it is required to implement all three elements in sync with each other, although some might be more prevalent than others. Any SEO expert which of should be knowledgeable on how to use all these digital marketing services and up to what extent they should be applied in the combination while advising you.

There should be understanding of the technical limitations of your business’s website and the SEO expert must be able to articulate to your web developers with regards to these issues, so that they can be minimized. Otherwise if a search engine cannot access all the content on your website, then all your other SEO efforts will be futile.

3. Critical Thinking

One of the major qualities an SEO expert must have is a critical thought process, which is the ability to question anything and everything. Once the SEO is thorough with the overall business, he or she must be able to analyze and deduce valuable insight.

SEO services who can understand 3 of these questions:

• What happened?
• Why “what happened” has happened?
• What we should do about it?

SEO pros must be able to have an analytical mindset that’s capable of differentiating correlation and causation in order to deduce why a certain SEO strategy is not working and what can be done about it.

4. SEO is practically a marketers Game

Besides the technical know-how, SEO services are basically revolve around marketing tactics hence, understanding the buyer’s perspective is extremely important. An SEO expert must be able to visualize the buyer’s journey and then implement the right SEO strategy that has the most impact.

For instance the website’s content should tailored in such a way that the users see value in your product and bring their business to your brand. Your website should be configured in such a user friendly manner that is easy to navigate, with minimum slowness while directing the users towards conversion.

If your web site doesn’t contain the right content or if it is difficult find or navigate to then the visitor will bounce off your site quickly, affecting its page relevance in the search engine’s ranking.

5. Communication

A major portion of an SEO responsibilities lies towards modifying your website for optimum usage. In order to do they have to converse with various departments (management, graphic designing, developers ets.) to explain to them why a certain change need to be implemented in the most logical and non-confrontational manner.

Since the present condition of the present website is because of the decisions that have already been made. Simply saying all is wrong is going to irk those who have worked on this process already and possibly lead to a negative working environment within your teams.

Which is why an SEO expert should tactfully communicate with all the responsible parties so that the much needed changes get done without a hassle in no time.

6. Knowledge fueled with curiosity.

Whilst knowledge is important, curiosity is crucial too. Search Engine Optimization is an ever evolving process and even when an SEO expert is collaborating with you they should be raising newer trends with you, that may differ to what they originally advised to do. For example “I read and learnt yesterday that this web crawler now works this way, so we should discuss amending our strategy”. Expert SEO services always find alternatives to work around challenges. Having a passion to learn new techniques and a curiosity to apply those demonstrates a clear understanding of your business and that the SEO expert has your business interests at heart.

There it is folks our recommendation on the qualities an SEO experts must have in to serve your business needs efficiently, We hope you find this useful in find the much needed SEO assistance for your business. In case you have any queries please feel free to contact us anytime.

Why Online Marketing Services Are Good For your Business

No one in the current world is unaware of the buzz created by digital marketing and online marketing service. Digital is a way of living now-a-days. So, from the past decade this term is used quite often and profoundly in the marketing domain. Though merely a small part of the marketing, digital marketing is an important way of doing marketing and it benefits and impact on any business can’t be overlooked. All the businesses, either they’re small, medium, or big are marking their online presence. 

We all acknowledge that to navigate through the choppy waters of digital disruption, recent technological advancements and a shift in the consumers habits offers a great deal of opportunity through digital marketing practices. If you want to grow your business and create or sustain your brand loyalty, your business’ online presence does matters. 

Let us explain in a bit detail about the importance of digital marketing services or SEO services and why these are good for your business.

Consumers spend quite a lot of time online

This is no brainer and in itself online marketing service is a major indicator on why online marketing is good to grow your business? The best way to do marketing is to reach the consumers where they spend most of their time. The overall online presence of people belonging to all the demographics is pretty remarkable. Customers are opting to search products, brands, and services online through mobile and websites. It’s easier, faster and can be done anytime. All the sectors get affected by this and above all the online presence of your business can either make or break its reputation.

Digital services are cost- effective in comparison to the traditional marketing practices

Online marketing services are measurable practices in comparison to the traditional marketing systems. You can check and get an idea on the impact and measure the success of your digital campaigns with great accuracy. This makes it quite cost effective as in case of the traditional marketing practices there is no way of measuring up things. So, you lose quite a lot of money in the marketing services without being able to clearly know and measure its impact. Digital thus offers cost-effective marketing solutions.

Online services offers great ease in reaching out to the correct audience 

A lot of information can be gathered by the online presence of audience that can be proved very vital for the marketers to target specific demographics and select their audience. You can reach out to the people genuinely interested in your brands, products, services and offerings.

More revenues and good conversions

Reaching out to relevant audiences ensures and increases the probability of the good conversions and promises more revenues for your business. The people who are genuinely interested in your offerings are more likely to buy it. Online sales are increasing day-by-day. The reason for this is that the convenience of buying things online. It’s easier to search and select from the options available and even offers ease in comparing the products and thus enabling quick decision –making related to the purchase and quicker purchases then the physical stores.

In the end

Online marketing services are hugely incorporated in our daily lives so it’s pretty easy to reach your consumers and by improving your online presence you can enhance your business growth immensely. SEO services and digital marketing services are chief indicators of your brand presence and business growth leveraging the online channels with the help of digital marketing!

How to Increase Your App User Engagement with Social Media Marketing Automation?

While user engagement is the single most sought-after attribute for any mobile app marketer, social media is the only free and most cost-effective medium helpful for the marketers. Many marketing automation tools across social media platforms can make it quiet easier. Apart from the ease and cost-oriented benefits social media marketing automation also helps the app developers and marketers personalising various aspects of marketing. These automation tools also boost efficiency and timeliness to take the marketing opportunities. 

Here through the length of this blog, we are going to explain how social media marketing automation can boost user engagement and traction with the app. 

Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging

Among all other marketing automation tools and avenues, email marketing is one of the most effective ones. Email marketing available across automation platforms allows sending simple and customised emails as per the audience. Sending emails automatically to customers with custom attributes on the basis of certain triggers, customer behaviour, demographics and other criteria helps marketers sending effective emails to customers that create more scopes of business conversion. 

Some of the key ways automated emails can help marketers include the following: 

• Custom emails for greeting customers on special or important events and days like birthdays, marriage anniversary, etc. 
• Sending promotional emails with freebies offers or discounts on certain occasions or events. 
• Conducting customer surveys or getting feedback by sending a specific questionnaire to the customers. 
• Emailing customers to notify about incomplete transactions or abandoned shipping carts. 

Abandoned Purchase Message

The most important thing that marketing automation does for ecommerce or mobile commerce websites and apps is to boost sales by just notifying customers about their abandoned carts or incomplete transactions. In most ecommerce sites, incomplete transactions and abandoned carts make up a considerable percentage of the entire customer footfall or sales. These customers who leave without completing the purchase is convinced of the products they were supposed to buy and have more chances actually to buy the products than the other visitors or prospects. 

It has been seen that a timely reminder sent to them through email or push messages can bring back a considerable portion of these customers. While reminders work fine to notify them about their forgotten carts, sometimes app marketers need to push extra hard to convert business by making these people buy the products they abandoned. This may require sending emails with some additional offers and promotions just for completing the sales.   

Tips for Good Push Notifications

Push notification is the effective tool for a marketer to contact users and engage them in the app. But push notifications also evolved over the time. Just by sending messages to the users one cannot expect that things will fall on the in line. Push notifications now has transformed itself as more audience specific, customised, relevance focused and result oriented than ever before. Let us offer here certain tips for most effective use of push notifications. 

Consider the timing: The first and foremost thing that any marketer needs to consider is the timing of the message. It needs to be sent in an hour that ensures the maximum scope of engagement by the user. 

Use in-app marketing messages: The second most important thing is to make a mix of various type of marketing messages instead of just depending on just one. In-app marketing messages can play an equally important role as the so-called push messages. 

Make it relevant: Another important thing is to consider the relevance of the message for the users. Most users these days expect instant gratification from any activities including the marketing messages. Naturally, you need to consider the value you can deliver to the users that can be relevant at the particular moment when the message is sent.

Use engaging and interactive messages: Lastly, it is important to engage users with interactive elements wherever possible. This is why consider sending marketing messages with Call-to-Action buttons, links and elements that push for user responses. 

Chatbots

Chatbots, the small interactive apps that engage users in the conversation are widely popular these days across different types of web interfaces and mobile apps. Most mobile app developers have built several enterprise apps at some point if time has dealt with Chatbots. The best thing about such bits is that they are automated and do not need intervention from the web administrators or app marketers. By striking conversation and by replying user queries based on inputs from the device and the analytics, they can easily respond to numerous questions asked by the app user. 

Though it was initially started as web-based tools, over the time, it has been developed for the social media platforms and is now widely used for interacting with the users for specific purposes. This allows the social marketing of the apps the sharp-edged benefits of automation. Marketers depending on social Chatbots can make user interactions in different contexts without really intervening all the time. 

Retargeting

Finally, retargeting the lost users or the prospects who still need to be addressed, is one of the key ways marketers keep alive their process and continue to pump fresh energy in the marketing channels. As retargeting often needs a highly vigilant and quickly responsive approach, automation tools can prove to be highly effective for this. 

Let us now explain with some examples. If you have seen certain ads or marketing contents a few days ago and while visiting a particular website of that niche once again if Google starts playing for you the same ads or contents, you are being retargeted based on your interest and browsing history. 

Retargeting helps to get back the users who eventually stopped using your app. By retargeting you not only remind those users about your offerings and the app, but you can also additionally provide them with more reasons for revisiting and re-engaging. This additional value added to the retargeting campaign can be done integrating promotional elements, freebies and offers. 

Conclusion 

Social media marketing automation helped to make the life of the marketers easier in more ways than one. Thanks to these automation tools and new avenues marketers now can enjoy more ease, timeliness, responsiveness while addressing their customers.

The Best To Talk About Web Development Services

For predominance in online business, it is huge to send Web development services. Sites bolster the virtual presence of business. An adaptable site loaded down with pertinent substance will enable you to remain refreshed in regards to the brand or the business being discussed. The term web development houses a plenty of thoughts and administrations. It incorporates alternatives, for example, database administration, web based business improvement, shopping baskets, fitting invoicing arrangements, building up a few applications, web facilitating and dealing with SEO friendly contents. Be that as it may, there are more to add on to the rundown of Web design services. Strength of business relies upon site advancement. In this manner, a specialist web specialist has an incredible task to carry out.

Uncovering with the Specialties

The organizations are in the race in improving on the web perceivability. With an easy to use edge, the buyers can identify with the web base, and you find everything at your preference. With online advancement of brands and administrations, you can organize a superior picture advancement. With the best online status Web development services are intended to uncover the considerable characteristics of your business. The accomplishment of the administrations relies upon the rate of transformation from sincere watchers to devoted purchasers.

The Relevance of Web Based Services

The accomplishment of Web design services relies upon the blend of imaginativeness and ability. To make a business achieve the peak, it is required to be imaginative. A double of cutting edge detail and mistake free coding one can deck a site with total certainty. It is constantly critical for a site to be practical. This is made valid with vanguard Web development services. Most web creating firms first make a study of the in slant purchaser request and in like manner they sit to outline a site. The specialists focus on three best web characteristics. A site must be practical; it must be easy to understand and it should well meet with online business paradigm.

The Group of Specialties

In the class of Web development services, it is best to experience a group of expert web developers. The specialists set up their heads together in creating something bewildering, and as indicated by the buyer prerequisites. They take after a course of vital wanting to make the administrations moderate and implementable. Specialists endeavor in making sites appealing using different alluring illustrations. Graphical interchange has a prominent task to carry out in making a site splendid and important. Web route, logo planning and blaze improvement are a portion of alternate choices to investigate and discuss.

The Stuffs to Make a Website Stand

Web facilitating again frames a critical piece of Web Development Company. With facilitating, you can empower different clients for a helpful site getting to. While picking web development services, enlistment of the area name is exceptionally noteworthy. Maintain that similarity between the name and the utility of the site. On the off chance that you are engaged with the confining of an internet business site, at that point an incorporation of shopping basket is an unquestionable requirement. A portion of the extra administrations being offered incorporate HH item, sitemap and blog supervisor, organizing the smaller scale organizations and information, alongside the rest. CMS or substance administrations are additionally required for consummate site updating.