Booming Market of Affordable SEO services in Perth

Day by day online world is expanding its foothold in each and every industry, each and every segment – be it commercial or non-commercial. However, big or small your business is, you must be having at least a website to demonstrate your online presence. And once you create a good, aesthetic and informative website providing details of your business, you tend to promote in on the internet.

You need the help of various social networks like Facebook, LinkedIn, Google plus, Twitter, Instagram, Pinterest, YouTube, and others. Open an account on all possible and relevant social media platforms and keep your profile active with relevant and consistent posts to spread awareness of your business in front of target audience.

Do you think it is enough? No, simply not. You need to put in extra efforts to get listed your website on top of search engine page results. And for this, you need to have an SEO in place.

Demand of affordable SEO services in Perth

Due to the solid competition in the field of internet marketing, professional SEO services are gaining popularity among the companies at a global level. Each and every business will definitely want to get noticed for their offerings and affordability. Perth is also not behind in this race. According to recent stats of Government of Western Australia, by virtue of its population and role as the administrative centre for business and government, Perth dominates the Western Australian economy, despite the major mining, petroleum and agricultural export industries located elsewhere in the state.

Why businesses need SEO services in Perth?

It is obvious that any online business can boost its chances of sales and profits by directing traffic (both organic and paid) on its website. However, not all companies can always afford paid search traffic. It is costly! In addition, PPC results are though instant, they are for short-term. PPC can give you run time customers and boost your sales for specific time period, for which you have run your campaign.

However, to drive traffic organically is difficult and takes a good amount of time as well as patience. This is only possible by hiring a professional SEO company who provides SEO services at affordable rates. You need such companies since they hold expertise in search engine optimization.

How SEO services in Perth are proved as affordable?

Perth has a good amount of start-ups. And one of the biggest challenges faced by start-ups is the budget of digital marketing activities. Not all can afford PPC at the very first place. But of the companies can invest in data driven marketing i.e. SEO. The major reason behind the success of SEO services providing companies in Perth is the low operational cost.

Hiring a profession SEO company or a team for promoting your online business and optimising your website will eventually increase the visibility of your site on SERPs. You will start getting organic and real traffic. By hiring a professional SEO company for promotion of the website, clients can get the visibility of their site increased. SEO companies in Perth use several techniques, which include:

·         Database of a keyword rich content with a right placement of keywords

·         Optimization of meta tags

·         Optimization of H-tags

·         Quality link building

·         Excellent content creation

All these activities result in high ranking of the website on SERPs.  Most of the SEO companies in Perth also provide website designing and developing services along with entire digital marketing package.

Conclusion

SEO is, though slow, a consistent and dedicated process of optimization. It provides long-term results. Once you are in top of SERPs, though your keyword ranking fluctuates, you will not slide down to the bottom on SERPs. This is the biggest benefit of SEO over PPC. Apart from this, the return on investment is accelerated and long-term position in the search engine is gained.

Without SEO, your website existence is of no use. Similarly, without website visitors, your online presence is of no use. So, you definitely need SEO services. 

Content marketing trends that are dominating the year 2017

In the world of digital marketing, content marketing and SEO are the two most significant elements. Both the activities act as a backbone to each other. SEO is incomplete without content marketing and vice-versa. Lot many articles have focused on SEO Trends of 2017. In this article, let us talk about the content marketing trends that are ruling the year 2017.

Most prominent content marketing trends

Content marketing is not a new phenomenon; however, in this fast-paced contemporary world, it has gained much more importance. Certain trends have continued same as the past year and new have emerged which are predictably going to stay for years and years.

1. Personalized content experiences

Personalization here means attention on one-to-one.

A survey by Forrester revealed that 92% of marketers said that interest in personalization had increased in their companies.

Personalization largely depends upon the data you have. You should know more about your customers to provide them personal touch. If you know them by their names, emails or company URLs, you can send them more personalized emails. You can gather such data by offering freebies like an ebook. On downloading this ebook, they will fill out all the necessary details which you want. Accordingly, you can build your database and can start a lead nurturing campaign.

2. User generated content

According to a research, 85% of the people have trust in the content generated by other users.

Nowadays, all content marketers are highly focused to incorporate user-generated content in their digital marketing campaigns as part of their content marketing strategy.

User generated content is essentially any content created by unpaid contributors.

- Curata

Such action has so far helped them in many ways. Few of the benefits comprise of: strengthening brand/customer relationships, building SEO value, intensifying social reach and increasing followers on social networks, building customer trust, increasing sales, and boosting brand authenticity. As a conclusion, user generated content is more trusted over brand created content.

3.  More creative with the format of content

Gone are the days when people used to read plain and bland content. This is fast-paced world; nobody actually has a time to read even long emails. More and more focus is emphasized on variety of content like visual content and voice content. Content marketers are trying numerous varied formats including Infographics, videos, webinars, and others for story telling to their target audience.

According to a CMI research, 65% of senior marketers believe visual content is a core means for transmitting the brand’s story.

4.  More focus on value by considering length

As discussed in the earlier point, none really likes plain textual content. Content should be enough pleasing to eyes. Other than visual content, one more focus has been brought into limelight i.e. long-form blogs composed of lots of headings, sub-headings, images and important statistics. This not only provides them value but also help your SEO. Such sort of content will make your visitor stay on your site for little longer time.

Closing thoughts on content marketing trends

These are not the end of trends list. There are many more trends in practice. However, we have curated the most prominent trends for you. Incorporating these content marketing trends will surely boost your SEO and increase your brand value. Remember, as Lee Odden has said, content is not just king, its kingdom.

Know how to deal with Google updates and their Impact on SEO

Many SEO updates were declared by Google in the year 2016. The entire updates have a significant impact on your SEO in the year 2017. Search marketers have to ensure which update significantly affect their SEO strategy. These updates can help a user in understanding changes in rankings and organic website traffic, and ultimately improve SEO.

These are the SEO Updates that published by Google in 2016.

 

How to Deal with Google’s Algorithm Changes:

In the world of SEO, the only constant thing is “change”. Each year, in various SEO communities, SEO strategists discuss the updates and its probable impact on the various sites.

Alike you all, I am also going through a lot of the changes and they do affect my site. Meanwhile, let us have a look on what the basic strategies and common tips are, for the every webmaster, once a big update is announced.

1.     Don’t Take Stress:

As we know, every algorithm update is stressful in terms of their impact on the website. However, here I want to advise that do not take too much stress and not to feel panic about the Google SEO updates. Though Google do inform about the update through the Google Webmaster Central Blog, it never provides a detailed list of changes. Panicking about something, we know little about, is hard to work on it.

2.     Impact of the Update:

Once the Google release an update, you have to keep a tight eye on the update. Analyze what the update is, how it affects your sites now, and what impact it can have in future. It may be tempting to instantly act upon the update and make changes to either your site or your process, but that could be a mere wastage of your time and work. The smart way out is to wait and watch if your site has really been impacted and if yes, till what extent.           

3.     Research the Resources:

Once the analysis part is over, you have to make a note on the basis of the entire researches what you want from the Google and how Google can offer it in a better way. Research a lot on the entire possible changes, their possible best solutions as required improvements, and accordingly craft your SEO strategy. 

4.     Let’s start:

When you have done all the things then you can start your work as per Algorithm changes. However, while making amendments to your site after an update, ensure you make one change at a time. That way, you can see the impact of the amendment and have a better idea of what is actually going on.

Conclusions

All the Major search algorithm updates can be scary. However, if you are doing SEO in a right way— e.g. creating good quality and user-focused content, earning links from credible and niche-specific sites, and others — you should not be in a worried state. Conversely, if you are doing some unethical or incorrect activities which are subjected to penalize by Google, Google is following you!

SEO Updates of 2016 that still have impact in the year 2017

Google has a giant record of prominent search algorithm updates, search index changes, and refreshes. Since its launch in 1998, Google has been persistently refining its search algorithm to align search results with users’ intent. Every year, Google comes up with almost 500+ changes in its search algorithm. However, not all but only major updates like Panda and Penguin can have significant impact on search results.

Search marketers have to ensure which update significantly affect their SEO strategy. These updates can help a user in understanding changes in rankings and organic website traffic, and ultimately improve SEO.

Rumours are flying about Google's updates; hence, we, at QL tech , have researched a lot. From the research we conducted, bits of reliable information have come from several sources about the all the possible changes which took place in 2016. Accordingly, we have made a note for user experience.

For carving a perfect SEO strategy and boost rankings, each and every search marketer has to be sure about the dates when, and which updates took place.

Check out the list for all SEO pdates published by Google in 2016.

1.      Core Ranking Algorithm Update (January): 

When the update was announced by Google on 8th January 2016, most of the webmasters were expecting it to be a Penguin update. However, on 18th January 2016, Gary Illyes, from Google, officially confirmed on Twitter that this was not a Penguin update, but details remained cloudy.

Majorly, this update was about shift in rankings of keywords and websites. This update caused much volatile search results for both the automated tracking tools and the chatter in the community

2.      AdWords Shake-up (February):

The major update that took place on 23rd  February 2016 relates to Removal of AdWords ads sidebar. Google confirmed that right-column ads have been entirely removed and rolled out 4-ad top blocks on many commercial searches. Now, only 4 ads at the top of the search and 3 ads in the bottom of the search will be displayed, right sidebar ad would never show up again. The site will only display product listing ads (PLA) and knowledge graphs. Being it a paid search update, it had significant repercussions for CTR for both paid and organic results, particularly on competitive keywords.

3.      Mobile-Friendly updates (May):

 Google indicated in the month of March that they are arranging to boost the mobile-friendly algorithm in May, and clearly, they rolled out on 12^th May 2016. This was the second version of an original Google Mobile friendly update which was announced a year back. The new Google mobile-friendly algorithm is hypothetical to give an additional ranking boost for mobile-friendly websites in the mobile search results.

Since the majority of sites tracked these days are already mobile-friendly, the impact of this update is likely to be very minor.  To ensure that your website is mobile friendly, check the Google mobile-friendly tool and Google’s mobile guidelines. It is never too late to gain from mobile-friendly algorithm; it is real-time based on how quick Google crawls your web pages.

4.      Possum (September):

On 1^st September 2016, Google simply released a new update, which was nicknamed "Possum" by the SEO alliance. The main purpose behind this update is to diversify the local results and prevent spam from ranking. Through this update, Google applies filters on Local Searches based on address and affiliation. Post this update, businesses that fall outside of the physical city limits saw a huge spike in ranking. For businesses and SEO strategists who depend on traffic generated from local searches, Possum is significant. Experts have quoted, “Google Possum as being the biggest update to Local search since Pigeon in 2014.”

Possum has enhanced the importance of a searcher’s location on local search engine results pages (SERPs). However, businesses that share the same physical address as other organizations may face challenges. Google does filter out duplicate content in organic search, but ‘punishes’ a business who operates in shared offices. Such businesses may experience fall in SEO rankings since Google aims to become more precise.

Study shows Google’s Possum update changed 64% of local SERPs

5.      Image/Universal Drop (September):

 Google dropped image results from a large percentage of Google search results on 13^th September 2016, which contributes to the instability in search results.  Mozcast recorded a significant nearly 50% drop in search results that feature image results appearing within the organic search results.

These updates play a huge role for all businesses and SEO users who are merely dependent on images from search results for getting traffic from there.

The above chart depicts scenario of 30 days (from 28^th August 2016 to 26^th September 2016). This shows searchers are only seeing images in 15.8% of search results, down from about 33%.

6.      Penguin 4.0 (September-October):

At the end of two year’s wait, Google announced its fourth major release, Penguin, on 23^rd September 2016. Primary impact assessments were minor, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase. Its phase 1 and phase 2 was announced on 27^th September 2016 and 6^th October 2016 respectively.  Penguin was first released in April 2012.

 Based on this update, Penguin's data is refreshed in real-time, so changes will be noticeable much quicker, typically taking effect shortly after Google recrawls, and reindexs a page. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

This update has its impact on all levels of domain, folders, pages and probably also keywords and keyword groups. So whatever that goes into the organic rankings will now be affected by the Penguin algorithm on a fine level. Here, it would be tougher to analyse “small penguin penalties” in many cases.

The Google Penguin positive or negative signal is now recalculated on the crawl.

The penguin updates have corresponded to an algorithm temperature spike (113°) on 27^th September and had had one final peak on 6^th October (116°)

1.      Phantom 3 (November – unconfirmed by Google):

There was a major algorithm update on 19^th November 2016. No one has exact clue about what it is. However, this update is related to Quality update in relation with the previous phantom update 2 of Google. Due to the lack of information (or confirmation) from Google, whatever has affected the search rankings is referred as phantom 3 update.  The said update seemed to be connected with the appearance or removal of rich snippets in the SERPs.

8.      New Roll out (November-December):

In order to filter out fake news sites, or rather, promote higher quality news sites; it seems that Google has worked on tweaking the top stories algorithm. This is around Google's efforts to hide fake news including banning some Ad Sense publishers.

Booming Trends for SEO in the year 2017

There has always been an inclination on the significance of UX and mobile-based search results by Google. The chief focus of is on advancements in machine learning and artificial intelligence (AI). Preferences of search engines have a huge impact on SEO and SEO trends.

Let’s walk through what all trends that have so far marked significance in the year 2017. Keeping an eye on these trends and staying in line with the algorithm updates will make you prepare to amend your on hand SEO strategy in the latter half of 2017.

1.    Powerful content is getting more attention

SEO content is any content created with the goal of attracting search engine traffic.

-       Wordstream

Content is still king in SEO and it will remain as is in the upcoming years. You should optimize your content rather than optimize for keywords. Searchers are fed up with surfing the messed up content again and again. You should use the words in your content that your users use so that your reader can very well get engaged with your content. Your content should not be too crisp or too comprehensive; however, it should be succinct. Currently, content marketing is overflowing with scattered content, crisp as well as comprehensive. In the year 2017, optimised and powerful content is getting more attention and ultimately more traffic.

Refresh your old content and make it more relevant for your target audience.

2.    Video and image content is ruling

As compared to plain textual content, video and image content has an advantage of providing understandability in an easier manner. It isn’t very easy and straightforward for everyone to read technical content and grasp within seconds. However, if presented correctly, image content and video content can surely grab attention and it helps a user in getting the exact message. In the year 2016, websites that included videos had enjoyed nearly 88% more time by site visitors.

52% of marketers worldwide insist video content has best ROI.

Adobe research

Videos are flexible; it unquestionably adds value to your overall content. Even Google is going to give more importance to the content that will have images and/or videos. Stay updated and optimize your site in view of the search engine algorithm.

3.    Voice search is growing more and more

Based on a research conducted by Google, 41% of adults and 55% of teenagers perform at least one voice search per day.

In the last year 2016, voice search was one of the most prominent trends. Industry experts have agreed that voice search is even growing more and more this year, 2017. Customers are also preferring to speak in front of their mobile device rather than typing out. Popular platforms like Google Now, Siri, and Cortana are extensively used for voice searches.

Voice searches are widely used to call someone, ask for directions, and read out texts to help with homework.

Consider your website to optimize for voice search. For 2017 and ahead of, websites which most narrowly match the user’s query would be able to defeat their competitors by being the foremost source.

4.    Mobile friendly websites is ranking higher

Mobile searches have already surpassed desktop searches. Top of it, Google has also officially declared that non-mobile friendly sites will get penalized. In fact, many Google actions have symbolized that mobile should be marked as the default user experience. Google favours the websites which have switched over to AMPs. More and more brands are expected to take benefit of this option in 2017.

Apart from these top four trends, do not miss out to follow the most recent SEO trends of 2017. You can also checkout a detailed blog on: https://www.qltech.com.au/blog/. Buckle your seats for the ongoing trends and get a boost in rankings of your website as well as web traffic.

How you can drive visitors to your Website

You might be well-aware that your website can dramatically act as a marketing tool for your business.  A website is the best platform of blogging and communicating your areas of interests across the globe. What all you need to grow well and earn huge profits are the website visitors. However, imagine if neither knows about your business nor anyone visits your website. If so, driving traffic to your website is hell difficult for you. For your online business, you can definitely earn well provided you will get visitors reading your content or visiting your business. But to do so, you need to employ multiple strategies to drive traffic to your website, in both ways – organic and inorganic.

Tips and tactics to drive traffic to your website

Here we suggest TWO simple yet effective tactics to drive traffic to your website.

Article Marketing

Ad much as possible, you should write articles related to the topics on your web site. Once you are ready with final draft of your article, sign up for an author account on various article directories. There are various recommended article submission sites where you can submit your content for free and those sites help you gain relevant traffic to your website.

Few article submission sites that are exceptionally trendy are:

 On these sites, what you need is to create a brief bio about yourself or your business and insert a hyperlink to your website in the bio box if the site permits it. At the end of each article submission, describe about your website and your business in the resource box beneath the article content. Alternatively, you can also insert a link to your homepage or any particular landing page. It is advisable to submit approximately 10 articles each day to varied article submission sites. Users searching for a variety of information on internet can accidently land up on your article. If they found your article useful or relevant, they will read through it and may get diverted to your website through hyperlinks inserted in it.

Social networking and social bookmarking

Similar to article marketing, social networking and social bookmarking is another effective way to drive organic traffic to your website. Social bookmarking websites are the websites on which Internet users share their web pages, blog posts, Infographics, articles, and videos. You can reap a number of benefits on submitting your varied types of content to either one or more of these sites. Remember, this will not only drive organic traffic but also help to increase your brand awareness.

Facebook, Instagram, Twitter, Pinterest, Google+, Tumblr., Reddit, StumbleUpon, LinkedIn, and others are most popular and most preferred social bookmarking sites.

While making social bookmarking sites as part of your digital marketing strategy, your focus must be on the ‘social’ part. Do not try to directly sell your products and services on social media. Social media followers are more interested in engagement. You need to act as a good online friend and “pin” other users’ content, retweet and repost other users’ content, participate in discussions and invite people for various discussions.

 

Conclusion

It is not that you might not be aware of these strategies to drive traffic to your website at all. But probably you are lacking a discipline to adapt and follow these tactics. Start from today, stick to it and then sit back and relax – you will surely experience a significant boost in the traffic to your website after following our tips and tactics.